Brand Tone

Professional and Reliable, Customer-centric and Supportive, Trustworthy and Authoritative, Approachable and Solution-Oriented

Brand Values

• •Reliability
• •Control and Empowerment
• •Customer Satisfaction
• •Quality and Compliance
• •Innovation
• •Convenience
• •Integrity

Best Practices

• •Be an Authority, Reassuringly: Use confident language that reflects expertise in utility management, backed by facts like compliance and awards. The tone should be reassuring, emphasizing solutions and peace of mind.
• •Prioritize Clarity and Simplicity: While the products are technical, the communication should be clear and easy to understand for all landlords, regardless of their technical background. Avoid unnecessary jargon.
• •Highlight Benefits Over Features: Translate technical features (e.g., "STS Approved") into tangible benefits for the user (e.g., "STS Approved for secure and reliable token vending"). Focus on solving pain points like payment disputes and lack of control.
• •Maintain Professionalism with Approachability: Especially on social media, balance a professional image with an approachable and helpful demeanor. Respond to queries promptly and courteously.
• •Reinforce Trust Consistently: Weave elements of trust – customer numbers, years of awards, positive testimonials, and commitment to quality – into all forms of communication to solidify brand credibility.

Social Perception

Positive among Landlords/Property Managers, Beneficial for Tenants, Reputable Supplier, Generally Good Customer Service, Minor Concerns

Copy Examples

• •Headline: Master Your Property's Utilities with Recharger. Body: Say goodbye to utility bill guesswork and payment disputes. Recharger Prepaid Meters provide a seamless, SABS-approved solution for landlords to manage electricity and water usage efficiently. Empower your tenants with control, while ensuring you recover costs effectively. Trusted by over 250,000 users across South Africa. Call to Action: Discover the Recharger Advantage
• •Headline: Award-Winning Reliability. Effortless Control. Body: For five consecutive years, Recharger has earned the Diamond Arrow Award for exceptional quality and customer satisfaction. Our STS-compliant prepaid meters are the trusted choice for property owners seeking dependable utility management. Simplify your rentals, secure your revenue. Call to Action: Explore Our Metering Solutions
• •Headline: Transparent Utility Management for Happier Tenants & Landlords. Body: Recharger's user-friendly prepaid sub-meters bring clarity to utility consumption. Tenants manage their own usage, eliminating surprises and fostering positive relationships. Easy installation, robust support, and peace of mind come standard. Call to Action: Learn How Recharger Works
• •Headline (Social Media): Tired of chasing utility payments? 😩 Body: Recharger Prepaid Meters puts you back in control! Easy for landlords, fair for tenants. Manage electricity & water usage effectively and say goodbye to billing headaches. #RechargerSA #PrepaidMeters #LandlordLife #PropertyManagement #SmartUtilities Call to Action: Tap to Learn More!
• •Headline: The Smart Way to Manage Tenant Utilities. Body: With Recharger, you get more than just a meter. You get a reliable system, 24/7 vending access, and the backing of a company committed to excellence. Secure your investment and streamline your property management today. Call to Action: Get Your Free Quote Now