Brand Tone

Passionate & Enthusiastic, Expert & Knowledgeable, Friendly & Approachable, Ethical & Conscious, Quality-Driven & Confident

Brand Values

• •Freshness
• •Quality
• •Sustainability
• •Ethical Sourcing
• •Customer Focus & Partnership
• •Community
• •Transparency

Best Practices

• •Prioritize Freshness in Messaging: Always link back to the core value of "freshly roasted." Use words like "just roasted," "peak flavor," "roasted to order."
• •Educate and Empower: Share knowledge about coffee origins, brewing methods, and the benefits of specialty coffee. This reinforces expertise and passion.
• •Emphasize Ethical Choices: Consistently mention sustainable practices, ethical sourcing, and community support to build trust and appeal to conscious consumers.
• •Maintain a Friendly & Passionate Voice: Whether on social media, product descriptions, or customer service, let the enthusiasm for great coffee shine through. Use engaging, positive language.
• •Show, Don't Just Tell, Quality: Use high-quality imagery of beans, the roasting process, and happy customers. Back up claims of quality with details about bean grade and sourcing.

Social Perception

Highly Positive, Knowledgeable & Friendly Experts, Ethical & Trustworthy, Community-Oriented, Innovative

Copy Examples

• •Headline: Taste the Difference Fresh Makes. Body: Tired of stale, bitter coffee? At Recent Beans, we roast your 100% specialty arabica beans *after* you order, locking in peak flavor. Experience coffee so fresh, it’s magical. Order today and change your coffee game!
• •Headline: Your Partner in Perfect Coffee. Body: For businesses that believe in quality, Recent Beans offers more than just wholesale coffee. We provide ethically sourced, freshly roasted beans, custom blending, barista training, and unwavering support. Let's brew success together.
• •Headline: Sip Sustainably. Taste Incredible. Body: Great coffee shouldn't cost the Earth. We’re committed to ethical sourcing, eco-friendly practices like electric vehicle deliveries, and a future with carbon-negative coffee. Enjoy every cup knowing it’s good for you and the planet.
• •Headline: From Bean to Bliss, The Recent Beans Way. Body: Ever wondered what truly fresh coffee tastes like? Our beans are roasted daily in small batches, capturing the unique notes of their origin. Join a roasting experience or subscribe and let us show you the journey to your perfect cup.
• •Headline: More Than Just Coffee. It's a Fresh Start. Body: We believe in fresh beans, fresh ideas, and a fresh approach to your daily ritual. Discover our curated selection of single origins and signature blends, all roasted to order in Yorkshire, just for you. Because life’s too short for average coffee.