Brand Tone

Friendly and Approachable, Reassuring and Trustworthy, Helpful and Informative, Enthusiastic (for promotions)

Brand Values

• •Customer Connection
• •Customer Satisfaction
• •Trust and Security
• •Reliability

Best Practices

• •Maintain a Positive and Helpful Stance: Even when addressing issues (e.g., returns, support queries), keep the language constructive and focused on resolution, aligning with the 'Professional Support' and 'Satisfaction or Refund' values.
• •Focus on Customer Connection: Emphasize building relationships with customers rather than just selling products.
• •Highlight Security and Reliability: Reassure customers about secure payments and tracked shipping.
• •Use Friendly and Approachable Language: Avoid overly formal or technical terms, opting for a conversational style.
• •Promote Value Beyond Products: Offer helpful content, like blog posts with practical tips, to build trust and authority.

Social Perception

A friendly, trustworthy, and helpful online store that values customer connections and satisfaction, but needs to differentiate itself from other 'Wave Shop' entities to avoid confusion.

Copy Examples

• •Olá, somos a loja Wave Shop! Here, we want more than to sell products — we want to create a true connection with you.
• •Secure Payment Guaranteed! Shop with confidence knowing your information is protected.
• •Free Shipping with Tracking! Get your order delivered right to your door, and follow its journey every step of the way.
• •Need help? Our Professional Support team is here for you! We're dedicated to providing fast and effective assistance.
• •Deixe seu E-mail e receba todas nossas promoções! Sign up for our newsletter and be the first to know about our amazing deals!