Brand Tone

Passionate, conscious, and creatively professional, blended with an educational approach and a more casual, trendy feel on social media.

Brand Values

• •Sustainability
• •Innovation
• •Quality and Aesthetics
• •Transparency and Responsibility

Best Practices

• •Always connect your products back to your core mission of sustainability and reducing waste. This reinforces your brand values and gives customers a compelling reason to choose you.
• •Every upcycled product has a unique history. Share the story of transformation from "waste" to a beautiful new item to create an emotional connection.
• •Maintain your passionate and mission-driven tone, but also highlight the quality, craftsmanship, and design expertise that goes into each product and service.
• •Continue to explain what upcycling is and why it's important. This positions you as an expert and helps consumers make more informed choices.
• •Keep the core message consistent, but tailor the delivery for each channel. Use a more professional and service-oriented tone for your website and LinkedIn, and a more casual, visual, and trend-aware tone for Instagram and TikTok.

Social Perception

A conscious and stylish brand making a positive environmental impact, seen as part of a movement towards more sustainable consumption. Credible due to features on curated platforms, with an authentic and personal touch from founders resonating with a younger, environmentally-aware audience.

Copy Examples

• •From forgotten fabric to your future favorite. This isn't just a blazer; it's a statement. A testament to style that doesn't cost the earth. Discover our limited edition upcycled blazer collection. #Rebornragz #UpcycledFashion #SustainableStyle
• •They called it waste. We called it potential. Every piece has a story of transformation. Wear the change. #Upcycling #Transformation #CircularFashion #Rebornragz
• •Rebornragz was born from a shared passion: to see the beauty in what’s been discarded. We are Ella and Louise, and we believe in a future where fashion is circular. Our mission is to reduce textile waste by transforming leftover materials into unique, high-quality garments that you'll love for years to come. Join us in creating a more sustainable world, one stitch at a time.
• •Is your company's textile waste a cost? Let's turn it into an asset. Rebornragz offers bespoke upcycling and design services to transform your surplus materials into valuable, marketable products. Let's collaborate to make your business more circular and sustainable. #Sustainability #CircularEconomy #B2B #Upcycling
• •The 'Vintage Cotton Cap.' Mindfully crafted from reclaimed cotton, this cap is a piece of our commitment to circular fashion. With its timeless design and durable construction, it’s made to be a lasting part of your wardrobe. Each cap is unique, telling a story of renewal. Limited pieces available.