Brand Tone

Empowering & Inclusive, Bold & Edgy, Approachable & Real, Confident & Direct, Playful & Modern

Brand Values

• •Self-Expression
• •Inclusivity
• •Authenticity
• •Durability & Practicality
• •Environmental Consciousness
• •Quality at an accessible price point

Best Practices

• •Embrace "Rebel" with Purpose: Use words like "bold," "unapologetic," "dare," "express," and "unique" consistently. Frame "rebel" not as destructive, but as confidently individual.
• •Highlight Inclusivity Naturally: Weave in messages of "for everyone," "all styles," "gender-fluid options" without it feeling forced. Showcase diverse individuals in visuals.
• •Be Real and Relatable: Incorporate the "awkward and imperfect is real" philosophy. Use straightforward, honest language. Avoid overly polished or pretentious jargon.
• •Emphasize Practical Benefits Clearly: Always mention key features like "waterproof," "tarnish-free," "hypoallergenic stainless steel" directly and proudly, as these are strong selling points and align with a practical, modern lifestyle.
• •Maintain a Confident, Empowering Voice: Ensure copy uplifts and encourages self-expression. The tone should make customers feel good about choosing REBL to represent their individuality.

Social Perception

Fashion-Forward & Trendy, Good Value & Durable, Inclusive & Supportive, Confusion with other "Rebel" brands

Copy Examples

• •Your Vibe. Your Crew. Your Rules. REBL Jewelry: Waterproof, tarnish-free, and as unique as your story. #BeUnapologeticallyYou #REBLcrew #GenderFluidJewelry
• •Dare to be different. Or keep it classic. Or do both. REBL Jewelry is for every rebel, every style, every day. Stainless steel that lasts. Prices you'll love. Shop now and express yourself. #ModernRebel #WaterproofJewelry #SelfExpression
• •Embrace your quirks with our new 'Awkwardly Awesome' charms! Because perfect is boring. Crafted from durable, waterproof stainless steel, these little rebels are made to celebrate everything that makes you, YOU. #REBLJewelry #ImperfectlyPerfect #RealStyle
• •Unleash Your Inner Rebel: 20% Off Everything (Yes, Everything!) - Hey Rebel, Ready to make a statement? Or just add a little edge to your everyday? Our entire collection of waterproof, life-proof stainless steel jewelry is now 20% off. It’s time to wear your story, loud and proud. [Shop Now]
• •REBL JEWELRY: Express Freely. Live Boldly. Shine On. (P.S. It's all waterproof!)