Brand Tone

aspirational yet accessible, enthusiastic, trendy, and engaging

Brand Values

• •Accessibility/Affordability
• •Authenticity
• •Discovery & Choice
• •Customer Experience
• •Quality
• •Empowerment/Self-Expression

Best Practices

• •Develop a Brand Voice Guide: Document REBL's tone (aspirational yet accessible, enthusiastic, empowering), key messaging points (authenticity, affordability, discovery), "do's and don'ts" for language, and target audience personas. Share this with anyone creating content.
• •Focus on "Affordable Luxury": Consistently balance the allure of high-end fragrances with the attractive pricing. Use words like "iconic," "premium," "designer" alongside "smart price," "deal," "accessible," "discover."
• •Emphasize Authenticity & Quality: Regularly reassure customers that all designer fragrances are 100% authentic. For REBL's own line, highlight quality ingredients and lasting power, as noted in some TikTok content. This builds trust and addresses potential skepticism.
• •Speak to Aspiration and Confidence: Connect fragrances to feelings of empowerment, self-expression, and making a statement (e.g., "feel unstoppable," "your signature," "express your style"). Use active, vibrant language.
• •Maintain Enthusiasm and Engagement: Especially on social media, use an upbeat, friendly, and slightly playful tone. Ask questions, encourage interaction, and use relevant emojis and hashtags to foster a community feel. Mirror the excitement seen in influencer collaborations.

Social Perception

a retailer offering a wide variety of fragrances at attractive prices, with a growing presence for its own branded scents

Copy Examples

• •Headline: Unlock Your Signature Scent. Luxury Fragrances, Smart Prices. Body: Why just dream about iconic perfumes? REBL brings you authentic designer scents and captivating exclusive blends, all within reach. Smell unforgettable, every day. #ReblScents #LuxuryForLess
• •Headline: Feel Unstoppable. Smell Incredible. That’s the REBL Effect. Body: Your new power accessory? A fragrance that screams YOU. Discover top brands and our unique REBL creations designed to turn heads and boost your confidence. What statement will you make today? #ReblStatement #ScentOfSuccess
• •Headline: Deals This Good Should Be a Secret (But We Love to Share!). Body: Shhh... Your favorite luxury perfumes are here at prices that will make you smile. Plus, explore the REBL collection – high-quality scents that prove amazing doesn't have to break the bank. 😉 #ReblDeals #FragranceFinds
• •Headline: From Desk to Dazzling: Find Your Perfect Scent Journey. Body: Morning meeting, weekend brunch, or a night out? REBL has the authentic fragrance to match every moment and mood. Explore our curated collections and our exclusive REBL line to find your next obsession. #MyReblScent #ScentStory
• •Headline: Join the REBLution: Luxury Scents Reimagined. Body: We believe everyone deserves to smell amazing. That's why we offer genuine designer fragrances and our own stunning REBL perfumes at prices that make sense. Discover the difference and let your inner REBL run wild! #BeARebl #AffordableLuxury