Brand Tone

rebellious, edgy, and motivational

Brand Values

• •Rebellion and Non-Conformity
• •Adventure and Freedom
• •Authenticity
• •Sustainability and Inclusivity

Best Practices

• •Embrace the Vernacular: Use language and slang authentic to surf and skate culture to resonate with the target audience.
• •Focus on the 'Why': Communicate the brand's values of freedom, adventure, and rebellion in all copy. Go beyond product features and sell the lifestyle.
• •Be Bold and Direct: The 'rebel' voice is confident and unapologetic. Use strong, action-oriented verbs and avoid passive language.
• •Visual and Textual Harmony: Ensure the raw, energetic, and authentic tone of the copy is reflected in the brand's visual identity across all platforms.
• •Engage with a Rebel Attitude: Respond to comments and interact with the community in a way that reinforces the brand's edgy and free-spirited personality. Maintain a consistent brand voice in all communications to build trust.

Social Perception

Public perception appears to be positive among its target niche. The brand has cultivated a community that identifies with its rebellious and adventurous spirit. The brand is perceived as an alternative to mainstream fashion, attracting a loyal, cult-like following.

Copy Examples

• •Don't just ride the wave. Be the swell. #RebelSwell #FindTheRebelWithin
• •Born From The Swell. Built For The Determined. This is Rebel Swell.
• •This isn't just a tee, it's a statement. Made for early morning surf checks and late-night skate sessions. Crafted for comfort, designed to stand out. Wear it loud.
• •Tired of the mainstream? So are we. Rebel Swell offers apparel for the ones who carve their own path. Shop the collection now and unleash your inner rebel.
• •Conformity is boring. Your wardrobe shouldn't be.