Brand Tone

empowering, authentic, and artistic

Brand Values

• •Empowerment
• •Authenticity and Self-Expression
• •Handcrafted Quality
• •Individuality

Best Practices

• •Lead with Empowerment: Every piece of copy should, in some way, tie back to the core message of empowerment and embracing one's inner rebel.
• •Use "You" and "Your": Address the customer directly to create a personal and intimate connection. Make them the hero of the brand story.
• •Tell the Story of the Craft: Emphasize the handcrafted nature of the jewelry. Use words like "artisan," "hand-forged," and "studio-made" to reinforce quality and authenticity.
• •Embrace the Artistic and Poetic: Use evocative and descriptive language that paints a picture and appeals to the customer's emotions and imagination.
• •Stay True to the Founder's Voice: The brand's voice is deeply connected to its founder, Lisa Robertson. Maintaining this personal, artist-to-customer tone is crucial for authenticity.

Social Perception

The public perceives Rebel Soul Design as a high-quality, artisanal brand with a distinct and meaningful message. Customers often express their satisfaction with the craftsmanship and the uniqueness of the jewelry. The brand is seen as a source of beautiful, meaningful pieces that are more than just accessories. The consistent five-star reviews on their Facebook page, though not numerous, attest to a highly satisfied customer base that values the brand's ethos and product quality. The brand successfully attracts individuals who are independent, creative, and value authenticity.

Copy Examples

• •Unleash the fire within. Our new collection is forged for the soul that refuses to be tamed. Discover pieces that tell your story.
• •More than a ring. It's a statement. A declaration of your strength and spirit. Wear your rebellion.
• •From silver and stone to a symbol of your unique journey. Every piece handcrafted with passion, for the rebel in you.
• •Tired of the ordinary? Your style is your own. Define it with jewelry that's as unique as you are. Explore the collection.
• •For the Wildly Authentic You