Brand Tone

inspirational and sophisticated

Brand Values

• •Timeless Design
• •Quality Craftsmanship
• •Sustainability through Longevity
• •Authenticity and Storytelling
• •Inspiration and Courage

Best Practices

• •Lead with the Story: Always connect the product back to the brand's narrative of passion, rebellion, and the pursuit of dreams. This humanizes the brand and creates an emotional connection.
• •Emphasize "Timeless" over "Trendy": Use language that reflects longevity, classic design, and heirloom quality. Avoid buzzwords and fleeting trends.
• •Highlight Materials and Craftsmanship: Be specific about the use of solid brass, mouth-blown glass, and the handmade process. This justifies the premium positioning and reinforces the value of the products.
• •Maintain a Sophisticated and Inspirational Voice: The tone should be elegant and aspirational, yet accessible and encouraging. It should inspire customers to invest in quality and beauty for their homes.
• •Be Consistent Across All Channels: Whether it's a product description, a social media post, or an email newsletter, the core values and tone of Rebello Decor should be unmistakable. This builds a strong, recognizable brand identity.

Social Perception

Rebello Decor is perceived as a high-end, luxury brand with a strong narrative. The brand is often featured in design-focused publications and sold in premium interior design stores, which reinforces its exclusive positioning. The founder's story has been highlighted in various interviews, and her appearance on the Danish version of "Dragon's Den" has likely contributed to the brand's visibility and perception as a serious and ambitious enterprise. Customer testimonials featured on their website express high levels of satisfaction, with comments like "I am so happy with my lamp!" and "Love everything about the chandelier." The award for their "Circle of Life" chandelier further solidifies their reputation for design excellence. While independent, in-depth reviews are scarce, the overall perception is that of a reputable brand offering high-quality, aesthetically pleasing products with a compelling story.

Copy Examples

• •More than a source of light, it's a symbol of life's beautiful, winding journey. The 'Circle of Life' chandelier, handcrafted from solid brass and mouth-blown opal glass, is a testament to timeless design and enduring quality. Let it illuminate your most cherished moments. #RebelloDecor #TimelessDesign #HeirloomQuality
• •They say true rebellion is following your own light. For our founder, Maria Thygesen, that meant leaving a career in finance to create designs that last a lifetime. Discover the story behind Rebello Decor and our commitment to sustainable, handcrafted lighting. #RebelloDecor #FounderStory #SustainableLuxury
• •Inspired by the quiet glow of the moon, the 'Eternal Moonlight' pendant brings a serene and captivating ambiance to any space. Each piece is meticulously handcrafted, with the warm lustre of solid brass complementing the soft diffusion of light through mouth-blown opal glass. A timeless addition to your home, designed to be treasured for generations. #RebelloDecor #HandcraftedLighting #EternalMoonlight
• •Designing a space that tells a story? Our lighting is created with its own narrative of courage, quality, and timeless elegance. Pin this for your dream home inspiration. #RebelloDecor #InteriorInspo #LightingDesign
• •In a world of fast trends, we choose the slow, deliberate path of quality craftsmanship. At Rebello Decor, sustainability isn't a buzzword; it's the core of our philosophy. By creating timeless, durable lighting, we aim to reduce waste and promote a culture of conscious consumption. #RebelloDecor #Sustainability #BusinessValues