Brand Tone

Empowering, Indulgent, and Playfully Rebellious. It's confident, authentic, and passionate, often employing a fun, slightly cheeky, and approachable voice

Brand Values

• •Empowerment (especially for women)
• •Authenticity & Individuality
• •Indulgence (Guilt-Free)
• •Quality & Craftsmanship
• •Giving Back
• •Rebellion (Positive)
• •Passion & Creativity
• •Fun & Joy

Best Practices

• •Channel Your Inner Rebel (Daughter): Always write from the perspective of Anne Grossman's founding story – confident, a bit defiant against norms, passionate, and empowering others to break free and indulge.
• •Speak the Language of Decadence: Use rich, evocative adjectives to describe the cookies, appealing to sensory experiences. Don't shy away from words like "gooey," "melty," "huge," "insanely delicious."
• •Weave in Empowerment: Connect the enjoyment of a cookie to a larger message of self-worth, taking a break, or celebrating personal wins. Reinforce that indulgence can be empowering.
• •Maintain a Playful Edge: Incorporate humor, wit, or a slightly cheeky tone where appropriate. This keeps the "rebel" spirit alive and relatable. Think "cookies belong in boxes, not people."
• •Be Authentically Passionate: Let the genuine love for creating amazing cookies and the mission behind the brand shine through in all communications. Authenticity builds trust and connection.

Social Perception

Rebel Daughter Cookies is perceived by customers as a purveyor of exceptionally high-quality, delicious, and unique gourmet cookies that are worth the premium price. They appreciate the creative and often nostalgic flavors, the indulgent size and texture, and the brand's empowering message. The brand is generally viewed as an inspiring, successful woman-owned business that makes a standout product.

Copy Examples

• •Rules were made to be crumbled. Our 'ILLEGAL' Toffee Cookie is sinfully delicious proof. Go on, be a rebel. We won't tell. #RebelDaughterCookies #IndulgeYourInnerRebel
• •Why just dream it when you can eat it? The O(M)G™ Cookie: so good, it’s practically a rebellion in your mouth. You’ve earned this moment. #QualityIndulgence #BeARebelEatACookie
• •They told her she was crazy to start a cookie company. Good thing 'crazy' is our favorite flavor. Fuel your fire. Eat the cookie. #WomenOwned #Empowerment #RebelSpirit
• •Life’s too short for 'maybe laters' and mediocre cookies. Seize the day, savor the decadence. P.S. Guilt is officially banned here. #RebelDaughter #LiveDeliciously
• •This isn't just a cookie. It's a permission slip to be unapologetically YOU. Bold, brilliant, and ridiculously tasty. Just like our [Insert Popular Cookie Name]. #CookiesBelongInBoxesNotPeople