Brand Tone

Confident, edgy, community-centric, passionate, authentic, and player-focused.

Brand Values

• •Quality and Craftsmanship
• •Community
• •Uniqueness and Self-Expression
• •Passion
• •Support for the Sport

Best Practices

• •Embrace the "Rebel" Attitude: Use confident, bold, and slightly edgy language. Avoid generic corporate-speak. Words like "badass," "epic," "dominate," and "unleash" fit the brand.
• •Speak the Player's Language: Use terminology familiar to the cornhole community (e.g., "slide," "hole friendly," "flop," "ACL stamped"). This builds credibility and connection.
• •Always Circle Back to Community: Feature customer photos, give shoutouts to different states or countries, and use inclusive language ("our community," "fellow players"). This reinforces the core value of belonging.
• •Highlight Quality and Origin: Continuously mention the "premium quality," "handcrafted" nature, and "family-owned" aspects of the brand. This justifies premium pricing and builds trust.
• •Create Scarcity and Hype: Use language like "limited drop," "exclusive design," and "once they're gone, they're gone" for new product launches to drive urgency and reinforce the brand's desirability.

Social Perception

Perceived as a high-quality niche provider with innovative and cool designs, authentic and trusted, and a community hub.

Copy Examples

• •Don't Just Play. Rebel. We craft high-quality, badass cornhole gear for players who live and breathe the game.
• •Your bag is looking a little boring. Fix it. Our new 'Throwin' & Prayin'' patch is now live. Limited run, so grab it before it's gone. #RebelCornhole #CornholeLife #VelcroPatch
• •Your game is serious. Your gear should be too. Rebel Bag Co. offers ACL-approved bags built for performance and designed to intimidate. Shop the collection and find your new secret weapon.
• •Gear Up, Rebels! 15% Off All Apparel This Weekend.
• •Engineered for the perfect feel and a flawless slide. The Scumbag series combines premium materials with a design that says you're here to win. It's not just a bag; it's a statement.