Tono de Marca

approachable, trendy, and empowering

Valores de Marca

• •Individuality and Self-Expression
• •Curated Style
• •Inclusivity
• •Quality and Trend-Consciousness

Mejores Prácticas

• •Always Empower: Frame your copy to inspire confidence. Use words that empower the customer, such as "unleash," "celebrate," "your style," and "stand out."
• •Maintain a Conversational Tone: Write as if you're talking to a friend. Use contractions (e.g., "it's," "you're") and ask questions to engage your audience directly.
• •Reinforce the "Handpicked" Value: Remind customers that your collection is curated. Mentioning that items are "handpicked," "carefully selected," or "sourced from fashion hotspots" adds value and exclusivity.
• •Embrace "Your Style, Your Rules": Use this tagline or variations of it in your copy to consistently drive home your core brand message of individuality and self-expression.
• •Show, Don't Just Tell, Inclusivity: Continue to feature a diverse range of models in your marketing materials and use inclusive language that speaks to all women, reinforcing your commitment to being a brand for everyone.

Percepción Social

Positive customer engagement, appreciation for style, and a community-oriented approach, fostered by user-generated content and influencer collaborations.

Ejemplos de Copy

• •Why blend in when you were born to stand out? ✨ Our new maxi dress has just landed, and it's ready to make a statement. Your style, your rules. Tap to shop and unleash your inner rebel.
• •Style has no size. Our plus-size collection is here to celebrate you! Handpicked, on-trend pieces designed to make you feel as amazing as you are. Discover the collection that's all about you. #RebelCopenhagen
• •Handpicked in Europe, Styled by You. Discover unique pieces that tell your story. Free shipping on orders over €50.
• •Inside: Your new favorite outfit is waiting...
• •More than just a skirt, it's a conversation starter. With its eye-catching pattern and flattering fit, this piece was made for the bold and the brave. We’ve handpicked it from one of Europe's top fashion hubs, so you know the quality is as incredible as the style. Pair it with a simple top and let the skirt do the talking. #YourStyleYourRules