Brand Tone

Empowering, Bold & Fierce, Rebellious & Non-Conformist, Inspirational, Community-Oriented, Chic & Stylish.

Brand Values

• •Individuality & Self-Expression
• •Empowerment
• •Boldness & Confidence
• •Breaking Conventions
• •Quality & Craftsmanship
• •Sustainability & Eco-Consciousness
• •Customer-Centricity
• •Community & Sisterhood

Best Practices

• •Understand the aspirations, language, and values of your target "Rebel Chic."
• •Write in a way that resonates directly with her desire for individuality and empowerment.
• •Weave the brand's narrative of rebellion, empowerment, and community into product descriptions, social media, and email marketing.
• •Let the core values of individuality, empowerment, quality, and sustainability shine through in the language used.
• •Highlight eco-conscious materials when describing a product.

Social Perception

A movement for empowered, individualistic women.

Copy Examples

• •Join the Rebel Chics Movement.
• •Rebel Chics was born from a desire to break free from conventional fashion norms and redefine the way women express themselves through clothing and accessories.
• •Empowering women to feel confident, fierce, and unapologetically themselves through fashion.
• •More than just a women's fashion store; we are a movement, a celebration of individuality, and a source of inspiration for women who dare to be different.
• •Join the Rebel Chics sisterhood.