Brand Tone

Sophisticated, Elegant, Confident, and Feminine. Polished yet Undone.

Brand Values

• •Quality Craftsmanship: Emphasis on precision cut tailoring, unique luxurious fabrications, and meticulous detail.
• •Timeless Elegance & Modernity: Creating pieces that are classic yet innovative, defying trends while remaining contemporary.
• •Feminine Confidence: Designing clothes that empower women and make them feel beautiful and confident. The target customer is described as a "strong girl" who loves fashion.
• •Global Aesthetic: Appealing to an international clientele from day one.
• •Versatility: Offering a range of clothing suitable for various occasions, from evening wear and suiting to daywear, bridal, and even elevated loungewear and denim.
• •Sustainability and Ethical Sourcing (Emerging): The brand mentions a commitment to using sustainable materials and ethical sourcing practices, indicating a growing value in this area.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of the Rebecca Vallance tone (Sophisticated, Elegant, Confident, Feminine, Polished yet Undone), including approved vocabulary, "do's and don'ts," and examples.
• •Focus on Evocative Language: Use words that convey luxury, quality, confidence, and timelessness (e.g., "allure," "grace," "impeccable," "signature," "refined," "ethereal," "empower").
• •Highlight Craftsmanship and Detail: Subtly weave in mentions of the quality fabrics, unique design elements, and tailoring that define the brand.
• •Emphasize the "Why": Connect the clothing to the feeling it evokes in the wearer – confidence, beauty, empowerment, feeling like the "best version of themselves."
• •Maintain Visual and Textual Harmony: Ensure that the copy always complements the high-quality, polished, and aspirational imagery used across all platforms, creating a cohesive brand experience.

Social Perception

luxury designer brand known for its glamorous, well-made, and feminine clothing, particularly dresses for special occasions. It has a strong celebrity following, which enhances its aspirational appeal. Customers appreciate the quality, unique designs, and the confidence they feel when wearing the brand. The brand is seen as an Australian fashion success story with significant international reach and recognition. The introduction of rental options has also made the brand more accessible to a wider audience.

Copy Examples

• •Headline for a new collection: "Elegance Redefined. Discover the new collection where timeless sophistication meets modern allure. Crafted for the woman who commands attention, effortlessly."
• •Instagram caption for a signature dress: "The essence of feminine confidence, woven into every stitch. Our iconic [Dress Name] – because making an entrance is an art form. #RebeccaVallance #LuxuryFashion #ElegantStyle"
• •Email subject line for a bridal collection: "Your Forever Moment Begins with Rebecca Vallance Bridal." Body snippet: "Discover gowns that whisper romance and exude timeless grace. For the bride who is as unforgettable as her day."
• •Product description for a tailored blazer: "Master the art of refined power. Our [Blazer Name] combines impeccable tailoring with luxurious fabric, creating a silhouette that is both commanding and exquisitely feminine. Elevate your every day."
• •Facebook post about a sustainability initiative: "Beauty that endures, responsibly crafted. At Rebecca Vallance, we are committed to weaving sustainable practices into the heart of our timeless designs. Discover the elegance of conscious luxury."