Brand Tone

Aspirational yet accessible, blending whimsical & artistic, friendly & encouraging, and confident & modern elements.

Brand Values

• •Affordable Quality
• •Artistic Expression
• •Everyday Elegance
• •Customer-Centricity

Best Practices

• •Lead with the Benefit, Follow with the Feeling: Start copy by highlighting a practical benefit (e.g., "Waterproof") and follow up with the emotional value (e.g., "So you can live your life worry-free").
• •Use Aspirational but Inclusive Language: Employ words like "elegant," "exquisite," and "artistic," but always frame them in an accessible way that invites everyone to partake in the style.
• •Maintain a Conversational and Friendly Voice: Use contractions (like "it's" or "you'll"), ask questions in captions, and keep sentences clear and direct. The "Hi Rebecca's Jewels" approach should feel present in all communication.
• •Emphasize Both Artistry and Practicality: Consistently balance the whimsical, art-inspired narrative of the designs with the real-world durability and quality of the materials.
• •Leverage a Consistent Visual and Textual Aesthetic: Ensure that the sophisticated, clean imagery is always matched by copy that is equally polished but friendly. This harmony between what customers see and what they read builds a strong, trustworthy brand identity.

Social Perception

A go-to online boutique for the modern, style-conscious individual, perceived as a reliable source for trendy, non-tarnish jewelry that is affordable yet looks expensive, and is in touch with current fashion trends, especially on social media.

Copy Examples

• •Art class, but for your neckline. Our Monet's Garden pendant brings a touch of masterpiece to your everyday. Waterproof, worry-proof, and wonderfully you. ✨
• •POV: Your jewelry is as durable as your plans. Stack our 18k gold plated chains for a look that lasts from morning coffee to midnight moments. #waterproofjewelry #goldjewelry #styletips
• •Sensitive skin? Meet your new favorite jewelry. Our hypoallergenic and tarnish-free pieces are designed for comfort and crafted for compliments. Discover everyday elegance with Rebecca's Jewels.
• •Effortless Style, Unforgettable Shine. Introducing the new collection—where timeless design meets modern durability. Made for living in.
• •Why save your best jewelry for a special occasion? Our pieces are made to be worn, loved, and lived in. Explore our tarnish-resistant best-sellers and find the perfect accessory for your life's moments—big and small.