Brand Tone

Traditional, Authentic, Proud, Friendly, Welcoming, Nostalgic & Story-Driven

Brand Values

• •Legacy & Tradition
• •Quality
• •Family
• •Authenticity/Originality
• •Resilience & Pioneering Spirit
• •Community Connection

Best Practices

• •Embrace Storytelling: Consistently weave in the narrative of the founders, the invention of the Bourbon Ball, and the family legacy. This reinforces tradition and authenticity.
• •Highlight Heritage & Longevity: Use phrases like "Since 1919," "A Century of Sweetness," "Generations of Quality" to emphasize the brand's established history.
• •Emphasize Kentucky Roots: Frequently mention "Kentucky," "Bluegrass State," "Kentucky Proud," and the connection to bourbon to solidify regional identity.
• •Focus on Quality Ingredients & Craftsmanship: Use descriptive words that convey the handcrafted nature and premium ingredients, such as "gourmet," "time-tested recipes," "real bourbon," "creamy center," "dark chocolate."
• •Maintain a Warm and Inviting Voice: Reflect the friendly nature of a family business and the hospitality associated with Southern charm. Use welcoming language, especially when inviting customers to visit or try their products.

Social Perception

Iconic Kentucky Brand, High-Quality Chocolates, Historical Significance, Trusted & Reputable, Gift-Worthy, Engaging Tourist Destination

Copy Examples

• •A Taste of Kentucky History, Crafted Since 1919. Indulge in the original Bourbon Ball, a recipe perfected by our founder, Ruth Booe, and cherished for generations. Experience the legacy.
• •More Than Chocolate, It's a Family Tradition. For over 100 years, Rebecca Ruth® Chocolates has handcrafted gourmet delights. From our family to yours, savor the authentic taste of Kentucky.
• •The Original Bourbon Ball: Often Imitated, Never Duplicated. Discover the spirited flavor that started it all. Made with real bourbon and a passion for quality, just as Ruth Booe intended in 1938.
• •Celebrate Kentucky's Sweetest Heritage. Each Rebecca Ruth® chocolate is a piece of our story – a tale of pioneering women, timeless recipes, and the rich flavors of the Bluegrass State.
• •Handcrafted with Pride, Rooted in Kentucky. From our historic Frankfort factory to your home, experience the genuine taste of tradition. Rebecca Ruth® Chocolates – a true Kentucky Proud treasure.