Brand Tone

Artisanal, authentic, minimalist, passionate, confident, personal, and approachable.

Brand Values

• •Craftsmanship
• •Simplicity & Timelessness
• •Quality Materials
• •Authenticity

Best Practices

• •Lead with the Material: Always start by emphasizing the quality of the materials. Use terms like "vegetable-tanned leather," "full-grain," and "solid brass hardware." This reinforces the brand's commitment to quality.
• •Highlight the "Handmade" Aspect: Consistently use phrases like "hand-stitched," "crafted by hand," and "artisan-made." This is the brand's key differentiator and should be present in most communications.
• •Keep it Simple and Direct: Avoid jargon, clichés, and overly enthusiastic marketing language. The tone is confident, not loud. Let the product's quality be the focus. Short, declarative sentences are often more effective.
• •Tell a Story of Longevity: Frame the products as lifelong companions. Use copy that speaks to how they age, such as "develops a unique patina," "built to last," and "a piece that tells your story over time." This connects the value of timelessness with the customer's own life.
• •Maintain a Personal Voice: Use "we" or "I" (when appropriate, as the founder) to maintain the personal, artisan-led feel. When writing "About" sections or social media posts, speak from the perspective of the maker, not a faceless company. This builds authenticity and trust.

Social Perception

Niche, high-quality, trustworthy artisan brand, exclusive, and artisan-led.

Copy Examples

• •The essential, simplified. Our minimalist wallet, crafted from a single piece of vegetable-tanned leather and hand-stitched for a lifetime of use. Made to wear in, not out.
• •Built for the daily journey. The Rebeccah J tote combines clean design with enduring materials. We use full-grain, vegetable-tanned leather that develops a rich patina over time, telling the story of your travels. Every stitch is placed by hand in our studio to ensure a bag that's as strong as it is simple.
• •Good things take time. From tracing the pattern to the final stitch, every step is done by hand. It’s a slow process, but it’s the only way to ensure each piece we make meets a standard of timeless quality. #HandmadeLeather #ArtisanCraft
• •rebeccah j began with a simple idea: to create beautiful, functional leather goods using traditional methods. There is no factory and no production line. There is only a workbench, quality materials, and a deep respect for the craft. Each piece is designed, cut, and stitched by hand by our founder, Rebeccah.
• •Headline: The Last Bag You’ll Need Body: Tired of trends? Invest in timeless design and honest craftsmanship. Discover hand-stitched leather goods by rebeccah j. Simple. Durable. Beautiful.