Brand Tone

Artistic & Passionate, Authentic & Sincere, Elegant & Refined, Nature-Connected & Ethereal, Ethical & Conscious, Approachable & Personal

Brand Values

• •Craftsmanship & Quality
• •Sustainability & Ethical Sourcing
• •Timeless Design & Modern Minimalism
• •Inspiration from Nature & Ancient Stories
• •Authenticity & Artistry
• •Customer Connection & Integrity

Best Practices

• •Embrace Storytelling: Weave narratives around the inspiration (nature, ancient tales, mythology), the crafting process, or the intended feeling of the piece. This aligns with the modern heirlooms concept.
• •Highlight Ethical Foundations: Consistently and transparently mention the use of recycled metals and ethically sourced materials in product descriptions, social media posts, and about sections. This reinforces a core value and builds trust.
• •Use Evocative & Sensory Language: Employ words that evoke elegance, nature, craftsmanship, and timelessness (e.g., delicate, luminous, hand-forged, serene, whispers, earthy).
• •Maintain a Personal & Authentic Voice: Write as Rebecca, the artist, sharing her passion and connection to her work. Use I and my when appropriate, especially in blog posts or direct communications, to foster a personal connection.
• •Focus on Timeless and Effortless Elegance: Emphasize how the jewelry is designed for everyday wear, comfort, and lasting style, rather than fleeting trends. Highlight pieces that are comfortable enough to sleep in and will never go out of style.

Social Perception

High-Quality & Artistic, Ethical & Trustworthy, Timeless & Wearable, Personal & Meaningful, Inspired & Unique, Positive Customer Service

Copy Examples

• •Whispers of the ancient forest, captured in recycled sterling silver. Our [Necklace Name] is handcrafted to echo the delicate strength of a hidden fern, a timeless talisman to keep nature close to your heart. Wear it as a simple reminder of the wild beauty that surrounds us.
• •Introducing the Ephemeral Light collection – where fleeting moments of dawn are forged into modern heirlooms. Each piece, ethically handmade in our Vermont studio, balances luminous recycled gold with serene, minimalist forms. Discover jewelry designed to be as enduring and unique as your own story. ✨ #RebeccaHaasJewelry #HandmadeHeirlooms #EthicalJewelry #InspiredByNature #ModernMinimalism
• •At Rebecca Haas Jewelry, we believe that adornment should be both beautiful and mindful. From our sunlit Vermont studio, each piece is thoughtfully handcrafted, blending timeless design with a deep respect for the earth. We use recycled metals and ethically sourced materials to create modern heirlooms intended to be cherished for a lifetime. Stories in silver and gold, made with intention, for you.
• •New Arrivals: Inspired by Ancient Paths & Quiet Mornings
• •Seeking jewelry as unique as you are? ✨ Rebecca Haas Jewelry offers handcrafted, nature-inspired pieces made with ethically sourced materials in Vermont. Simple elegance, designed for everyday comfort and timeless appeal. Discover your next modern heirloom. Shop now for 15% off your first order. #ArtisanJewelry #SustainableStyle #VermontMade