Brand Tone

aspirational, whimsical, and celebratory

Brand Values

• •Craftsmanship
• •Celebration of Milestones
• •Accessibility
• •Customer Focus

Best Practices

• •Use Whimsical and Evocative Language: Consistently use words like "magical," "dream," "fairytale," "cherish," and "unforgettable" to reinforce the aspirational and celebratory nature of the brand.
• •Highlight the "Handmade" Aspect: Frequently mention that the dresses are "handcrafted" or made "with love and care." This reinforces the values of craftsmanship and quality, differentiating the brand from mass-produced alternatives.
• •Focus on the "Moment," Not Just the Product: Frame the copy around the life event (maternity, wedding, family photos) rather than just the dress itself. The dress is the means to a beautiful memory.
• •Incorporate User-Generated Content (UGC): Actively encourage and feature customer photos on social media and the website. This provides social proof and aligns with the brand's identity as a "photography dress maker."
• •Maintain a Consistent Call to Action: Use clear, encouraging, and action-oriented CTAs like "Capture the Moment," "Shop the Story," or "Create Your Fairytale" to guide the customer journey while staying true to the brand's whimsical tone.

Social Perception

The general perception of reathua is that of a reliable online source for beautiful, high-impact dresses for photoshoots. It is seen as a go-to for customers looking for something unique and dramatic, particularly within the maternity and wedding communities. Photographers appear to view reathua as a trusted supplier for client wardrobes. The brand's association with Etsy has given it a foundation of trustworthiness among buyers looking for unique, handcrafted items. There is little to no negative sentiment found in public forums or social media mentions.

Copy Examples

• •Because every picture tells a story. Our new Celestial Tulle Gown is here to help you tell yours. Hand-stitched with care, for moments you'll cherish forever. Tap to capture the magic. #reathua #MaternityShoot #PregnancyGlow
• •Headline: The "Mommy & Me" Photoshoot You've Dreamed Of. Body: Create unforgettable memories with our matching tulle dresses. Designed for magical moments and perfect pictures, our collection is handmade with love. Shop the collection and make this moment last a lifetime.
• •Dress for the Memory. Unforgettable, handcrafted gowns for life's most beautiful chapters.
• •Let her be the star of the show. This whimsical rainbow ruffle gown is crafted from layers of soft, ethereal tulle, perfect for twirling down the aisle or lighting up a birthday party. It's more than a dressuit's the centerpiece of a fairytale moment.
• •Your Photoshoot Wardrobe Is Here Inside: New Arrivals & Best-Sellers