Brand Tone

Playful, Friendly, Enthusiastic, Trendy

Brand Values

• •Quality and Craftsmanship
• •Customer Satisfaction
• •Individuality and Personalization
• •Joy and Delight
• •Innovation/Creativity

Best Practices

• •Use Playful and Evocative Language: Incorporate words like "cute," "sparkle," "bling," "amazing," "fabulous," "dreamy," and "fun" to maintain an upbeat and whimsical feel.
• •Maintain a Friendly, Conversational Voice: Write as if you're talking to a friend. Use contractions, exclamation points (judiciously), and address the audience directly (e.g., "you'll love them!").
• •Highlight Uniqueness and Customization: Emphasize what makes the products special – the handmade aspect, the ability to customize, and the departure from "mundane" alternatives.
• •Encourage Interaction and User-Generated Content: Actively ask questions, invite customers to share their experiences and photos, and feature customer content to build community and reinforce approachability.
• •Focus on the Positive Experience: Frame product benefits around the joy, style, and pleasant scents they bring to the customer's daily drive, aiming to make their vehicle a more enjoyable space.

Social Perception

Positive, Giftable, Community-Oriented, Unique and Desirable

Copy Examples

• •Instagram Post: Wave goodbye to boring car rides! 👋✨ Our handmade freshies are here to bling out your dashboard and make your car smell like a dream. Which cute design are you copping next? Show us your style! #RearViewJewels #CarFreshies #BlingYourRide #HandmadeWithLove #CuteCarAccessories
• •Facebook Ad: Tired of the same old pine tree? 🌲➡️💎 Level up your car's vibe (and scent!) with Rear View Jewels! Our custom car freshies are packed with personality and long-lasting fragrance. Handmade with love, just for you! Shop now and let's make your ride amazing! [Link to website]
• •Website Banner: Your Car Called... It Wants More Bling! ✨ Shop Our Adorable & Amazing-Smelling Freshies!
• •Email Subject Line: Psst... Your Car Deserves This Cuteness Overload! 😍
• •Product Description Snippet: Get ready to turn heads and noses! Our 'Sparkle Unicorn' freshie isn't just an air freshener; it's a statement piece for your ride. Handcrafted with the sparkliest glitter and infused with our signature 'Cloud Nine' scent, it’s guaranteed to bring smiles for miles!