Brand Tone

Passionate, Enthusiastic, Knowledgeable, Modern & Sleek, Approachable & Friendly, Slightly Edgy/Cool

Brand Values

• •Passion for Automotive Excellence: Celebrating the beauty, history, and design of cars.
• •Quality Craftsmanship: Commitment to producing high-quality prints and products.
• •Design & Aesthetics: Focus on modern, sleek, and minimal design.
• •Customer Satisfaction: Prioritizing excellent customer service, offering guarantees, and valuing customer feedback.
• •Community: Building a space for automotive enthusiasts to connect and share their passion.
• •Authenticity: Stemming from a genuine love of sketching cars and evolving from there.

Best Practices

• •Speak the Enthusiast's Language: Use terminology and references that resonate with car lovers (e.g., "apex," "turbocharged," "V8 growl") but ensure it remains accessible.
• •Balance Passion with Polish: Convey genuine enthusiasm for automotive subjects while maintaining a professional and stylish tone that reflects the quality of the artwork.
• •Highlight Design and Detail: Emphasize the artistry, sleekness, and attention to detail in the prints, mirroring the product's aesthetic.
• •Foster Community and Connection: Write copy that invites engagement, asks questions, and makes customers feel part of a shared passion.
• •Be Authentic and Story-Driven: Share the passion behind the brand and the stories behind the iconic cars featured in the art, connecting on an emotional level.

Social Perception

High-Quality Provider, Unique & Niche, Stylish & Modern, Trustworthy, Engaging

Copy Examples

• •Headline: Fuel Your Walls. Own the Art of the Automobile. Body: From the raw power of Le Mans legends to the timeless curves of your dream classic, Rear View captures the soul of iconic machinery. Discover art that speaks your language. Call to Action: Explore the Collection
• •Headline: More Than Just a Car. It’s a Masterpiece. Body: Every line, every roar, every victory. We get it. That’s why our prints are meticulously designed for enthusiasts like you. Elevate your space with art that truly resonates. Call to Action: Find Your Legend
• •Headline: That Bare Wall? Consider it Conquered. Body: Stop dreaming about your ultimate garage. Start building it – one iconic print at a time. Rear View delivers sleek, modern automotive art that transforms any room. Call to Action: Shop New Arrivals
• •Social Media Post (TikTok/Instagram): Visual: Fast-paced montage of different car prints, ending on a specific popular model. Text: "That feeling when you find THE print of your all-time favorite ride. 🤩 Which car deserves a spot on your wall? Drop it in the comments! 👇 #RearViewPrints #CarArt #AutomotiveCulture #DreamCar"
• •Email Subject: Ignition On: Fresh Prints Have Landed! Body: Get ready to shift your decor into high gear. Our latest collection of automotive art is here, featuring new tributes to motorsport icons and street legends. Crafted with passion, designed for enthusiasts. Call to Action: Discover What's New