Brand Tone

Friendly and Approachable, Professional and Reliable, Helpful and Supportive, Enthusiastic and Fun, Appreciative

Brand Values

• •Quality
• •Customer Success & Support
• •Speed and Efficiency
• •Personalization and Memorability
• •Relationship Building

Best Practices

• •Lead with Helpfulness: Always frame communications around how Realty Remembered supports realtors in achieving their goals—whether it's saving time, enhancing their brand, or fostering client loyalty.
• •Inject Personality: Use a warm, human voice. Referencing the founders or the team (especially Raechel, given her positive mentions) can strengthen the personal connection that customers appreciate.
• •Marry Professionalism with Approachability: While highlighting the high quality and reliability of the products and service, maintain a friendly, accessible communication style. Avoid overly formal or corporate language.
• •Spotlight Quality and Durability: Consistently reinforce the lasting value of the gifts, using phrases like "laser engraved to last a lifetime" and emphasizing the memorable impact they create.
• •Be Adaptable Yet Consistent: While the core message of quality, speed, and support should be uniform, tailor the specific expression to suit each platform (e.g., more playful on TikTok, more detailed on the website). The foundational friendly, professional, and supportive tone should always be recognizable.

Social Perception

Highly Positive, Personal Connection (especially with Raechel), Specialized & Trusted, Reliable and Fast, Modern and Engaging

Copy Examples

• •Headline: Elevate Your Closings. Lasting Impressions, Effortlessly. Body: Don't let your hard work fade from memory. Realty Remembered offers stunning, personalized closing gifts that delight clients and keep you top-of-mind. Quality craftsmanship, fast 2-day shipping. Make your next closing unforgettable! #RealtyRemembered #ClosingInStyle (Tone: Professional, Benefit-driven, Friendly)
• •Headline: The Perfect Thank You is Personal. We Make it Easy. Body: Show your clients true appreciation with a custom-engraved gift they'll treasure. From elegant cutting boards to bespoke gift sets, Realty Remembered helps you shine. Exceptional quality, exceptional service, always. Discover the difference! (Tone: Friendly, Supportive, Quality-focused)
• •Headline: Busy Realtor? We've Got Your Back (and Your Gifts!). Body: Deadlines, details, demands – we get it! Realty Remembered delivers premium, personalized closing gifts in just 2 business days. Impress your clients without the extra stress. It's thoughtful gifting, simplified. [Link to website] #RealtorGifts #CustomMade (Tone: Empathetic, Efficient, Professional)
• •Headline: Turn Clients into Lifelong Advocates. Body: A memorable closing gift from Realty Remembered isn't just a nice gesture; it's a smart investment in future referrals. Our unique, high-quality items ensure your clients feel valued and remember your exceptional service. Let's create something special together. #ClientRetention #RealEstateSuccess (Tone: Strategic, Supportive, Collaborative)
• •Headline: Crafted with Care, By Our Family, For Your Clients. Body: Hi, we're Raechel and Chris! At Realty Remembered, every personalized gift is made with a passion for helping you build lasting relationships. Experience the difference that truly thoughtful, quality closing gifts can make. See our latest creations! #ShopRealtyRemembered #PersonalizedGifts (Tone: Personal, Warm, Quality-conscious)