Brand Tone

Informative & Functional, Professional & Quality-Oriented, Helpful & Solution-Driven, Subtly Innovative

Brand Values

• •Quality & Performance
• •User Well-being
• •Precision & Fit
• •Clarity & Authenticity
• •Customer Support (Implied)

Best Practices

• •Prioritize Clarity and Information: Always lead with the functional benefits and provide clear, concise information about how the product solves a problem or enhances the user experience. Avoid overly technical jargon unless explained.
• •Emphasize Quality and Precision: Use language that reflects the high-quality materials, precise fit, and advanced technology of the products. Words like "premium," "advanced," "precision-engineered," "crystal-clear," and "durable" can be effective.
• •Focus on User Benefits, Not Just Features: Translate product features into tangible benefits for the user (e.g., "filters 99% of blue light" becomes "promotes better sleep and reduces eye strain").
• •Maintain a Helpful and Supportive Voice: Especially in instructional content or customer service interactions, adopt a helpful, patient, and solution-oriented tone. This builds trust and reinforces the brand's commitment to the customer.
• •Ensure Visual and Textual Consistency: The clean, modern, and professional aesthetic of the website and product imagery should be mirrored in the language used. Copy should be well-structured, easy to read, and free of errors.

Social Perception

Specialized Provider, Reliable Quality (especially in Korea), Pricier but Worth It (for some), Practical and Functional, Trustworthy

Copy Examples

• •Experience Your Screen, Uninterrupted. Crystal-Clear Protection, Advanced Eye Care. That's Realook.
• •Late-night scrolls? Protect your eyes without compromising clarity. Our Anti-Blue Light Film filters harmful rays, so you can work, play, and connect comfortably, day or night. See the difference. #Realook #EyeProtection #BlueLightFilter #ScreenClarity #TechWellness
• •Transform your tablet into a true digital canvas. Realook’s Paper-Texture Film offers the perfect resistance for precise drawing and writing, with an anti-glare finish that mimics the feel of real paper. Unleash your creativity, naturally.
• •Give Your New Device the Premium Protection It Deserves | Realook Inside
• •Realook Screen Protectors | Flawless Fit, Superior Defense. Shop Blue Light, Privacy & More. Protect Your View.