Brand Tone

Elegant & Sophisticated, Aspirational, Respectful & Appreciative, Authentic, Inspiring

Brand Values

• •British Heritage
• •Timeless Style
• •Quality Craftsmanship
• •Sustainability
• •Empowerment & Individuality
• •Innovation within Tradition

Best Practices

• •Emphasize Heritage & Craftsmanship: Always weave in references to British heritage, quality materials (e.g., Scottish tweed, Liberty silks), and the skilled artisans behind the collections. Use evocative language that highlights the care and tradition involved.
• •Maintain an Elegant & Sophisticated Voice: Use refined language. Avoid overly casual slang or colloquialisms. Focus on conveying luxury, timelessness, and the aspirational qualities of the brand.
• •Showcase the City/Country Duality: Consistently highlight the versatility of the clothing, suitable for both sophisticated urban environments and relaxed countryside settings. Use imagery and descriptions that reflect this blend.
• •Highlight Sustainability & Longevity: Subtly integrate messages about the sustainable nature of the garments – their quality, timelessness, and the use of responsibly sourced materials, positioning them as investment pieces rather than fast fashion.
• •Speak to Empowerment & Individuality: Frame product descriptions and brand narratives around how the clothing helps women feel confident, graceful, and true to their personal style, reflecting the brand's aim to empower.

Social Perception

Luxury & Premium, Classic & Traditional (with a modern twist), Quintessentially British, Investment-Worthy, For the discerning woman

Copy Examples

• •Headline: Enduring Style. British Heart. Body: Discover the Really Wild collection – where timeless design meets the finest British craftsmanship. Garments made to be cherished, for a life beautifully lived between town and country. Call to Action: Explore New Arrivals
• •Headline: Crafted for Life's Adventures. Body: From the rugged Scottish Highlands to the elegant streets of London, our clothing is designed with passion and precision. Experience the luxury of sustainable materials and iconic Liberty prints, tailored for the modern woman. Call to Action: Shop the Edit
• •Headline: The Art of British Tailoring. Reimagined. Body: At Really Wild, heritage is woven into every stitch. We champion strong silhouettes, clean lines, and the rich textures of Scottish tweed and sumptuous wools, creating pieces that empower and inspire. Call to Action: Discover Our Craftsmanship
• •Headline: Beyond Trends. Beyond Seasons. Body: Invest in style that lasts. Our commitment to sustainable practices and exceptional quality ensures each Really Wild piece is not just a garment, but a legacy of British elegance. Call to Action: Learn About Our Sustainability
• •Headline: Your Story. Beautifully Attired. Body: Embrace your individuality with clothing that speaks of grace and strength. Really Wild offers timeless designs that effortlessly adapt to your life, from countryside escapes to city engagements. Call to Action: Book a Styling Appointment