Brand Tone

Warm and Inviting, Authentic and Genuine, Supportive and Positive, Playful and Engaging, Empathetic

Brand Values

• •Connection
• •Meaningful Communication
• •Family and Relationships
• •Fun and Enjoyment
• •Listening and Sharing
• •Quality
• •Authenticity
• •UK-Made & Small Business
• •Sustainability

Best Practices

• •Always Emphasize Connection: Ensure copy consistently circles back to the core benefit of fostering deeper, more meaningful relationships. The "why" behind the product is as important as the "what."
• •Use Warm, Inclusive, and Empathetic Language: Write as if you're speaking to a friend. Acknowledge the desire for better communication in a supportive, non-judgmental way.
• •Highlight Authenticity and the "Why": Weave in elements of the brand's origin story or the founders' passion. This builds trust and differentiates from generic games.
• •Incorporate Social Proof Naturally: Casually mention awards or use snippets from positive customer reviews (with permission) to reinforce credibility and the positive impact of the product.
• •Keep it Positive and Uplifting: Focus on the joy, laughter, understanding, and positive outcomes that result from using the cards. Even when addressing the problem (superficial conversation), frame the solution optimistically.

Social Perception

Highly Positive, Effective Tool, Versatile, Valuable for All, Including Neurodivergent Individuals, Good Quality Product, Giftable

Copy Examples

• •Headline: Tired of Small Talk? Discover Deeper Connections. Body: Our thought-provoking conversation starters help you move beyond the everyday and truly connect with the people who matter most. Share stories, spark laughter, and build stronger bonds. Call to Action: Find your perfect pack today.
• •Headline: Unlock Meaningful Moments with Your Family. Body: From hilarious admissions to heartfelt memories, Really Good Conversations cards are your key to unlocking richer family time. Made in the UK, loved by families everywhere. Call to Action: Explore Family Editions.
• •Headline: More Than Just a Game, It's a Bridge to Understanding. Body: In a world of screens, we help you create space for genuine interaction. Listen, share, and rediscover each other, one great question at a time. Call to Action: Get Talking.
• •Headline: The Perfect Gift? Real Conversations. Body: Give the gift of connection. Our beautifully designed, plastic-free card decks are perfect for couples, friends, and families looking to laugh more and learn more about each other. Call to Action: Shop Gifts of Connection.
• •Headline: Spark Creativity & Connection in Any Group. Body: Whether it's the classroom, a team meeting, or your next dinner party, our cards are designed to break the ice, encourage open dialogue, and foster collaboration. Call to Action: See our Editions for Kids & Businesses.