Brand Tone

raw, authentic, bold, and unfiltered

Brand Values

• •Authenticity
• •Realness
• •Freedom of Speech/Uncensored Content
• •Giving a Voice
• •Street Culture
• •Community
• •Resilience/Overcoming Adversity

Best Practices

• •Stay True to "Raw & UnKut": Ensure all copy, from product descriptions to social media captions, avoids overly corporate or sanitized language. Embrace slang and directness where appropriate, reflecting genuine street vernacular.
• •Prioritize Authenticity: Whether interviewing or describing a product, the message should feel genuine and grounded in the realities the brand represents. Avoid hype that feels disingenuous.
• •Speak to the Community, Not At Them: Use inclusive language ("we," "us," "y'all") that fosters a sense of belonging. Acknowledge and reflect the experiences and perspectives of the street culture audience.
• •Be Bold and Unapologetic (Within Reason): The brand's strength lies in its uncensored approach. While maintaining respect, don't shy away from tackling tough topics or using strong, impactful language that resonates with the target demographic.
• •Maintain Visual and Verbal Synergy: The raw, gritty, and authentic tone in the copy should be mirrored in the brand's visual identity (photography, videography style) for a cohesive and powerful brand message.

Social Perception

a significant and influential voice in hip-hop and street culture media

Copy Examples

• •REP THE REAL. This ain't just a hoodie, it's a statement. Straight from the concrete, for those who live it. #ReallyfeStreetStarz #StreetCertified
• •NO FILTERS. NO HOLDING BACK. [Guest Name] tells their story, the REAL way. Tune in to RealLyfe Street Starz – where the unheard get loud. Link in bio. #RealLyfe #UncensoredTruth
• •We don't do fake. We don't do polished. We are the unfiltered voice of the streets. The raw, the real, the Reallyfe. This is where your story matters. #StreetCulture #Authenticity Reigns
• •Dallas, stand up! Who's repping that RealLyfe energy today? Tag the realest person you know. We see you. #RLSZCommunity #RealRecognizeReal
• •FRESH GEAR. SAME GRIT. The new collection just hit the streets. Wear it like you mean it. Shop ReallyfeStreetStarz.com – Authenticity Guaranteed. #Streetwear #RealLyfeStreetStarz