Brand Tone

Authentic & Reverent, Artistic & Appreciative, Accessible & Welcoming, Story-driven & Personal

Brand Values

• •Legacy Preservation
• •Artistic Integrity
• •Connection to Nature
• •Accessibility of Art
• •Family & Heritage
• •Authenticity

Best Practices

• •Immerse in Walter Anderson's Story: Continuously draw inspiration from his life, his writings (like the Horn Island Logs), and his philosophy. Let his authentic voice and experiences inform the brand's communication.
• •Emphasize Nature and Place: Consistently weave in the themes of the Gulf Coast, Horn Island, and the specific flora and fauna that Anderson depicted. Use descriptive language that evokes the natural beauty he cherished.
• •Highlight Authenticity and Craftsmanship: Stress the family connection and the handcrafted nature of the products (e.g., "hand silk-screened," "hand-watercolored by local artists"). This reinforces the value and integrity of the items.
• •Use Reverent and Appreciative Language: Speak of Walter Anderson and his art with respect and admiration. Words like "timeless," "legacy," "visionary," and "profound" align with the perception of his work.
• •Maintain an Accessible and Welcoming Feel: While showcasing the artistic depth, ensure the language is inviting and not exclusionary. The goal is to share Anderson's art widely, so the tone should encourage exploration and connection, rather than art-world elitism.

Social Perception

Respected & Admired, Culturally Significant, Intriguing & Inspirational, Accessible Art Source

Copy Examples

• •Headline: Bring Home the Wild Heart of the Gulf Coast. Body: Discover Walter Anderson's timeless blockprints, handcrafted by his family to share the vibrant spirit of nature he so passionately captured. Each piece is a 'realization' – a moment of connection to the world around us. Call to Action: Explore the Collection.
• •Headline: More Than Art, It's a Legacy. Body: At Realizations, we are the keepers of Walter Anderson's extraordinary vision. Explore authentic, hand-screened prints and artful goods that carry the soul of an American original. Call to Action: Shop Our Heritage.
• •Headline: The World Through Walter Anderson's Eyes. Body: Journey to Horn Island and beyond with designs born from an intimate dance with nature. Walter Anderson saw art as a process of experiencing the world. Now, you can experience his unique perspective. Call to Action: Find Your Piece of Wonder.
• •Headline: Authentic Art, Accessible to All. Body: Inspired by Walter Anderson's belief that art should be part of everyday life, Realizations offers lovingly made prints and textiles. Own a piece of enduring beauty, handcrafted with care. Call to Action: Discover Affordable Artistry.
• •Headline: The Enduring Spirit of an Artist, Shared by His Family. Body: For decades, the Anderson family has dedicated itself to making Walter Anderson's prolific and profound artwork available. Each item from Realizations carries this personal commitment and love for his enduring legacy. Call to Action: Visit the Shop.