Tono de Marca

Aspirational and value-driven, combining a focus on style and trendiness with a clear message of affordability. Aims to be seen as trendy, stylish, and smart.

Valores de Marca

• •Affordability: Quality and style should be accessible, emphasizing that "Good things don't have to be expensive!"
• •Style and Design: High value on aesthetics, offering "exclusive designs," "fine finishing," and products as "style statements."
• •Quality and Customer Satisfaction: Commitment to "superior quality products," "impeccable quality," competitive pricing, and customer satisfaction as the company's motto.
• •Presentation: Valuing the customer experience by delivering products in "extremely beautiful" packaging to make receiving the product an event.

Mejores Prácticas

• •Always Bridge Style and Affordability: Every piece of copy should connect the two core values. Use phrases like "premium feel, smart price," "designer look without the cost," or "elevate your tech without emptying your wallet." This reinforces the brand's primary value proposition.
• •Emphasize the "Experience": Consistently mention the premium packaging and unboxing experience. Words like "gift-boxed," "beautifully presented," and "an occasion in itself" elevate the brand beyond just a product and make the customer feel special.
• •Use Aspirational and Confident Language: Employ words that evoke a sense of style and exclusivity, such as "curated," "handcrafted," "exclusive," "statement piece," and "designer." This builds the brand's aspirational quality while the price point provides the accessibility.
• •Develop a Clear Social Media Voice: To overcome low visibility, establishing a social media presence is crucial. The tone should be visual, engaging, and mirror the website's style. Focus on high-quality product imagery, user-generated content (once available), and consistent messaging around the core values of style and affordability.
• •Maintain Simplicity and Clarity: Avoid overly technical jargon. The copy should be easy to understand, focusing on the aesthetic and emotional benefits of the product ("how it makes you feel," "the look it gives you") rather than just its functional specs. This aligns with the "Enjoy The Real Life" tagline.

Percepción Social

Minimal to non-existent public perception due to low visibility and lack of social media presence. Faces significant brand name confusion with "Realme India." Not yet a widely recognized brand.

Ejemplos de Copy

• •Don't just protect your phone. Dress it up. Your phone is with you 24/7. Why should it be boring? Discover REALIKE INDIA's collection of handcrafted cases that blend exclusive design with everyday protection. Style that's finally in your budget. Shop now.
• •The Future Trend Collection is Here. We believe good things don't have to be expensive. Our new Future Trend phone covers feature sleek, minimalist designs crafted with meticulous attention to detail. Get an affordable style statement, delivered in a case so beautiful it’s a gift in itself.
• •REALIKE: Enjoy The Real Life. Stop overpaying for style. We bring you gadget accessories that are designed in-house to be both beautiful and durable. From our hands to yours, experience quality you can feel and prices you'll love.
• •Your Phone's New Favorite Outfit. Hi [Customer Name], looking for a fresh look? Our exclusive leather and acrylic cases are designed to make your phone stand out. For a limited time, get free shipping on all orders. Find a style that’s truly you at REALIKE INDIA.
• •Stylish Phone Cases | REALIKE INDIA. Affordable, handcrafted designs that last. Don't settle for ordinary. Find your perfect case today and enjoy our premium unboxing experience.