Brand Tone

Approachable and Friendly, Informative and Health-Conscious, Supportive and Encouraging, Enthusiastic and Positive, Direct and Transparent (Product Focused)

Brand Values

• •Health and Wellness
• •Real Ingredients
• •Convenience
• •Accessibility
• •Innovation
• •Community Engagement
• •Enjoyment without Sacrifice

Best Practices

• •Always Prioritize "Real Food You Feel Good About Eating": This core message should underpin all communication. Emphasize natural ingredients and the positive feeling associated with healthy choices.
• •Speak the Language of Your Health-Conscious Audience: Use terms like "low-carb," "high-protein," "gluten-free," "keto-friendly," and "real ingredients" authentically and clearly, as this resonates with your target demographic.
• •Maintain an Encouraging and Supportive Voice: Position the brand as a partner in the customer's health journey, offering solutions rather than just products. Avoid overly clinical or restrictive language; focus on enjoyment and satisfaction.
• •Be Visually and Verbally Appetizing (Especially on Social Media): While health is key, the food still needs to sound and look delicious. Use descriptive language that appeals to the senses, alongside attractive visuals.
• •Stay Consistent Across All Platforms: Whether it's a tweet, an Instagram caption, website copy, or a product description, the fundamental tone and values should be recognizable and consistent to build a strong, unified brand identity.

Social Perception

Positive for Target Audience, Mixed for General Consumers, Strong Social Media Engagement, Recognized for Health Niche, Concerns about Financial Stability

Copy Examples

• •Headline: Craving Comfort? Not Carbs? We Got You. Body: Dive into your favorite lasagna, pizza, or enchiladas without the guilt. Real Good Foods makes delicious, high-protein, low-carb meals with ingredients you can actually pronounce. Feel good about what you eat. (Tone: Friendly, Problem/Solution, Benefit-driven)
• •Headline: Fuel Your Hustle the Real Good Way. Body: Busy schedule? Don't let it derail your health goals. Our convenient frozen meals are packed with protein and real ingredients to keep you going, guilt-free. From breakfast to dinner, eat good, feel good, do good. (Tone: Encouraging, Lifestyle-focused, Convenient)
• •Headline: Gluten-Free & Grain-Free Never Tasted So Good. Body: Say goodbye to bland and hello to delicious! Our chefs craft craveable meals like cheesy enchiladas and hearty stuffed chicken, all gluten-free, grain-free, and loaded with protein. It's real food you'll actually look forward to. (Tone: Enthusiastic, Addresses specific needs, Appetizing)
• •Headline: Your Keto Goals Just Got Tastier. Body: Sticking to keto doesn't mean missing out on your favorite foods. Real Good Foods offers a wide range of high-protein, ultra-low-carb options that fit your lifestyle and satisfy your cravings. Real ingredients, real flavor, real results. (Tone: Supportive, Niche-specific, Benefit-oriented)
• •Headline: What's for Dinner? Something Real Good. Body: Skip the meal prep stress and enjoy a delicious, nutritious dinner in minutes. Our frozen entrees are made with real ingredients, high in protein, and low in carbs. Because eating well should be easy and enjoyable. Find us in the freezer aisle! (Tone: Approachable, Convenient, Simple)