Brand Tone

sentimental, heartfelt, and personal

Brand Values

• •Personalization and Uniqueness
• •Emotional Connection
• •Customer Satisfaction and Happiness
• •Pride in American Manufacturing

Best Practices

• •Lead with Emotion: Every piece of copy should start by tapping into a core emotion—love, gratitude, pride, or nostalgia. Use words that evoke feeling and connection.
• •Focus on the "Why": The messaging should always emphasize why the gift is special, not just what it is. It's not just a necklace; it's a symbol of a mother's love.
• •Use Storytelling: Frame products within a narrative. For example, "Imagine the look on her face when she opens a gift made just for her." This helps the customer visualize the emotional impact.
• •Maintain a Personal and Warm Voice: Address the customer directly using "you" and "your." The tone should feel like a trusted friend is helping them choose the perfect, heartfelt gift.
• •Be Consistent Across All Channels: Whether it's a tweet, a product description, or a customer service email, the sentimental and personal tone should be unmistakable, reinforcing the brand's identity at every touchpoint.

Social Perception

The social perception of Real Gifts Of Love appears to be positive, with customers appreciating the uniqueness and emotional weight of the products. Customer reviews often highlight the sentimental value of the gifts. The brand is perceived as a go-to source for special occasions like birthdays, holidays, and anniversaries, where a personal touch is desired. The various social media platforms are used to showcase product variety and reinforce the brand's sentimental messaging, though engagement levels vary across platforms.

Copy Examples

• •More than a gift, it's a memory she'll hold forever. Our personalized necklace is a reminder of the unbreakable bond you share. Customize it with her name and let her know she's always in your heart.
• •Introducing our new acrylic photo plaques! ✨ Turn your favorite moments into a timeless piece of art. The perfect way to say 'I love you' without saying a word. #RealGiftsOfLove #PersonalizedGifts #CherishedMemories
• •This Christmas, give a gift that speaks from the heart. Our collection of personalized treasures is designed to make your loved ones feel truly special. Shop now and create a one-of-a-kind gift.
• •Wrap them in love. Our custom blankets are more than just cozy; they're a warm embrace filled with your most cherished memories. The perfect gift for anyone who deserves a little extra comfort. #GiftIdeas #PersonalizedBlanket #CozyVibes
• •We know how much you value meaningful connections. That's why we're offering you an exclusive 15% off your next order. Create another unforgettable moment with a personalized gift from the heart.