Brand Tone

Inspirational and Uplifting, Whimsical and Imaginative, Earthy and Natural, Authentic and Personal, Slightly Mystical/Spiritual but Grounded, Vintage/Retro Feel

Brand Values

• •Creative Authenticity and Self-Expression
• •Connection with Nature
• •Positivity and Joy
• •Mindfulness and Introspection
• •Quality and Craftsmanship
• •Community and Connection
• •Autonomy and Intuition

Best Practices

• •Channel Daren's Voice: Infuse the copy with a sense of personal reflection, authenticity, and a touch of whimsy, as if Daren himself is speaking. Use "I" when appropriate, especially in more personal communications like newsletters or Instagram captions directly from the artist.
• •Embrace Positivity and Inspiration (with a touch of realism): While the core is uplifting, don't shy away from acknowledging life's complexities, reflecting the "mystical/cynical" balance. The aim is to inspire without being saccharine.
• •Use Nature and Cosmic Metaphors: Draw language from the natural world, the cosmos, and the interplay between imagination and reality, which are central themes in the artwork.
• •Keep it Simple and Heartfelt: The language should feel accessible, honest, and from the heart, avoiding overly corporate or jargony speech.
• •Maintain Visual-Verbal Harmony: Ensure the copy always complements the distinct visual style. If the art is dreamy and organic, the words should flow similarly, creating a cohesive brand experience.

Social Perception

Artistically Distinctive, Inspiring and Meaningful, High Quality, Authentic and Relatable Artist, Positive and Uplifting Presence, Sought-After Collaborator

Copy Examples

• •Let the sun's rays pour in, not just through your window, but into your spirit. Our 'Eternal Sunshine' print is a daily reminder that light and warmth reside within and all around. Hang it where you need a little dose of joy. #RealFunWow #PositiveVibes #ArtThatSpeaks
• •Wear your wonder. This tee isn't just soft organic cotton; it's a canvas for daydreams and cosmic thoughts. Inspired by the quiet magic of the Ojai hills, it’s for the seekers and the sky-gazers. What story will yours tell? #RealFunWow #WearableArt #NatureInspired
• •Start your day with a sip of serenity. Our 'Cosmic Brew' mug features artwork born from quiet mornings and starlit nights. Let each coffee or tea be a moment to reconnect with your inner universe. #RealFunWow #MindfulMornings #HomeGoods
• •Pulled this one from the space between sleep and waking, where the lines blur and the good stuff whispers. Hope it brings a little bit of that liminal magic to your scroll today. Keep exploring those in-between spaces. ✨ #RealFunWow #CreativeProcess #Illustration #MysticalArt
• •Hey You, Just wanted to share a little something new from the studio – a piece about finding the extraordinary in the ordinary. Life’s been a bit of a whirlwind, but art keeps it anchored. Hope it resonates. Stay tuned for more, and thanks for being on this journey. With gratitude, Daren. #RealFunWow #ArtistJourney #NewWork