Brand Tone

friendly, encouraging, supportive, and informative

Brand Values

• •Health & Wellness
• •Convenience
• •Quality
• •Family-Oriented/Community Focus
• •Accessibility & Enjoyment

Best Practices

• •Know Your Audience: Understand their pain points (e.g., lack of time, desire for healthy options) and aspirations (e.g., more energy, better health, less stress). Tailor your language to resonate with them – in this case, busy individuals and families seeking convenient, healthy solutions.
• •Use 'You' Focused Language: Frame benefits around the customer. Instead of 'We offer healthy meals,' try 'You get to enjoy healthy meals without the fuss.' This makes the copy more engaging and directly addresses their needs.
• •Maintain a Positive and Encouraging Voice: Focus on solutions and the positive outcomes of using the service. Avoid judgmental or overly clinical language. Emphasize ease, enjoyment, and feeling good.
• •Be Authentic and Relatable: Share the brand's story (e.g., founded by a busy mom and health coach) to build trust and connection. Use straightforward, easy-to-understand language, avoiding jargon.
• •Consistency Across All Channels: Ensure the tone is consistent on the website, social media posts, email newsletters, and any advertisements. This builds a strong, recognizable brand identity. Review content regularly to ensure it aligns with the established tone and values.

Social Perception

trustworthy, reliable, and caring provider of healthy and convenient meals

Copy Examples

• •Headline: Ditch the Dinner Dilemma! Real Food Ready delivers delicious, healthy meals so you can reclaim your evenings. Body: Tired of a-p-m decision fatigue over what's for dinner? Let us take meal prep off your plate! Our chef-crafted meals are made with fresh, real ingredients, ready when you are. Healthy eating has never been this easy (or this tasty!).
• •Headline: Fuel Your Busy Life the Smart Way with Real Food Ready. Body: We get it. Life's a whirlwind! That's why we're passionate about providing wholesome, ready-to-eat meals that fit your packed schedule and your health goals. No chopping, no cooking, no cleanup – just pure, delicious energy to power your day.
• •Headline: Real Ingredients. Real Flavor. Real Easy. That’s Real Food Ready. Body: Say goodbye to processed foods and hello to vibrant, nourishing meals delivered to your door. Our founder, a busy mom and health coach, knows what it takes to feed a family well without spending hours in the kitchen. Discover your new favorite healthy habit!
• •Headline: Your Partner in Healthy Eating. Meet Real Food Ready. Body: Whether you're gluten-free, watching your macros, or simply want to eat cleaner, we've got you covered. Explore our menu of delicious, dietician-approved options and enjoy food that makes you feel fantastic. Because eating well should be a joy, not a stressor.
• •Headline: Take Back Your Time & Enjoy Delicious, Home-Style Meals – Without the Cooking! Body: Imagine coming home to a healthy, satisfying dinner that’s ready in minutes. With Real Food Ready, it’s possible! We use high-quality, wholesome ingredients to create meals you and your family will love. Spend less time prepping and more time enjoying what matters most.