Brand Tone

Authentic & Down-to-Earth, Inspirational & Motivational, Trustworthy & Transparent, Community-Focused & Inclusive, Positive & Energetic

Brand Values

• •Quality
• •Nature & Outdoors
• •Sustainability & Ethical Sourcing
• •Health & Wellness
• •Community
• •Trust & Transparency
• •Innovation

Best Practices

• •Embrace the "Farmer & Outdoor Athlete" Voice: Always write from the perspective of someone who genuinely understands and respects nature, hard work, and the call of adventure. Use straightforward, honest language.
• •Focus on "Real" and "Natural": Consistently highlight the quality of ingredients, their natural origins (grass-fed, fava bean), and the absence of artificial additives. This reinforces trust and authenticity.
• •Connect to the Adventure: Frame benefits around enabling outdoor pursuits and recovery for those activities, rather than solely gym-based performance. Use vivid imagery and language that evokes the outdoors.
• •Build Community Through Inclusivity: Speak to a broad range of outdoor enthusiasts, from casual explorers to dedicated athletes. Encourage sharing and connection.
• •Maintain an Uplifting and Encouraging Spirit: Motivate customers to pursue their ambitions and live a healthy, active lifestyle, supported by Realand Nutrition. Keep the tone positive and empowering.

Social Perception

Positive: Customers highly rate the products for taste, mixability, and effectiveness, especially for recovery. Trustworthy: The emphasis on natural, grass-fed, and ethically sourced ingredients resonates well with health-conscious consumers. Appreciated for an Alternative: The plant-based protein (fava bean) is particularly well-received for its smooth texture, which is often a challenge for plant proteins. Seen as a Quality Choice for Outdoor Enthusiasts: The branding and messaging successfully connect with those who enjoy an active, outdoor lifestyle. Limited broader public awareness due to being a newer startup, but strong positive sentiment among those who have used the products.

Copy Examples

• •Headline: From Our Land to Your Adventure. Fuel Up Naturally. Body: "Realand Nutrition isn't just a supplement, it's a promise. Born from the farm and crafted for the wild, our proteins help you recover faster and explore further. Taste the difference real ingredients make. #NutritionInAdventureOut #RealandFuel"
• •Headline: Conquer Your Peak. Recover with Realand. Body: "Every summit, every trail, every personal best deserves the purest recovery. Our Grass-Fed Whey and Fava Bean Plant Protein are designed to help your body rebuild and recharge, so you're always ready for the next challenge. What adventure are you fueling? #RealandRecovery #OutdoorAthlete"
• •Headline: Know Your Fuel. Trust Your Journey. Body: "We believe in transparency from pasture to pouch. Responsibly sourced, cleanly formulated, and made with ingredients you can pronounce. Because what goes into your body matters as much as the adventures you take it on. Discover the Realand difference. #CleanNutrition #EthicallySourced #TrustRealand"
• •Headline: More Than Protein. It's a Connection to Nature. Body: "Join the Realand collective – a community of outdoor lovers, adventurers, and those who believe in the power of nature. Our supplements are crafted to bring you closer to your goals and the great outdoors. Share your #RealandAdventure with us! #Community #NatureFuel"
• •Headline: Adventure-Ready Nutrition. No Gym Required. Body: "Forget the shaker cup confinement. Realand protein is for the hikers, bikers, climbers, and explorers. For anyone who believes the best workouts happen under an open sky. Delicious, effective, and ready for wherever your path leads. #AdventureOut #ProteinForLife #RealandNutrition"