Brand Tone

Patriotic, Bold/Unapologetic, Authentic/Real, Relatable/Down-to-Earth, Energetic/Enthusiastic

Brand Values

• •Patriotism/Americanism
• •Authenticity/Genuineness
• •Unity (with a specific framing)
• •Hard Work
• •Tradition
• •Anti-"Woke"

Best Practices

• •Embrace "Unapologetically American" Language: Use direct, confident, and patriotic phrasing. Don't shy away from bold statements that reflect pride in American identity and traditional values.
• •Channel the "Hulkster" Energy (Authentically): Incorporate an enthusiastic, relatable, and occasionally informal tone, reminiscent of Hulk Hogan's persona ("brother," energetic calls to action), but ensure it aligns with the specific message and platform.
• •Focus on "Real" and "Authentic": Position the beer as a no-nonsense, straightforward choice. Avoid overly complex or artisanal language. Emphasize its simple, quality ingredients and "real beer taste."
• •Speak to Shared Values and Experiences: Connect the beer to common American pastimes, hard work, and community. Create a sense of camaraderie and shared identity among consumers.
• •Be Consistent Across All Platforms: Whether it's a tweet, a Facebook post, website copy, or ad script, the core tone of patriotism, boldness, and authenticity should be clearly recognizable. Review content regularly to ensure alignment.

Social Perception

By Supporters: As a genuinely patriotic beer that stands for American values, offering a good-tasting light lager alternative. They appreciate its directness and connection to figures like Hulk Hogan. Many see it as a welcome option in a market where they feel other brands have become too political in ways they disagree with. By Critics/Skeptics: As a gimmick or celebrity brand capitalizing on political polarization and patriotic sentiment. Some question the authenticity of its 'apolitical' stance, viewing its marketing as inherently conservative. Taste is also a point of contention for some. Industry View: Recognized for its rapid growth and strategic partnerships, particularly with WWE, which has given it significant visibility. It's often discussed as part of a trend of 'anti-woke' or conservative-focused businesses. The brand is quickly gaining retail presence, including in major chains like Walmart.

Copy Examples

• •Real. American. Beer. No debates, just a damn good beer for hardworking Americans. Grab a cold one. That's it. #RealAmericanBeer
• •Fly the Flag. Drink the Beer. Brewed with 100% North American pride. Crisp, clean, and unapologetically American. Crack open freedom. #ProudlyAmerican #RealBeer
• •For the Tailgates. For the Traditions. For America. Real American Beer is made for the moments that matter. Light, crushable, and always ready. What are you waiting for, brother? #AmericanTradition #HulkHoganBeer
• •Tired of the Noise? So Were We. That's why we made Real American Beer. Just a straightforward, great-tasting lager for everyone who loves this country. Simple as that. #NoWokenessJustBeer #DrinkReal
• •This Is Your Beer. If you believe in honest work, strong values, and the American spirit, then Real American Beer is brewed for you. Join the movement. #RealRecognizesReal #AmericanMade