Brand Tone

reassuring, practical, and trustworthy

Brand Values

• •Preparedness
• •Peace of Mind
• •Reliability & Quality
• •Convenience & Simplicity
• •Accessibility
• •Community/Responsibility

Best Practices

• •Prioritize "Peace of Mind": Frame product benefits around the security and reassurance they offer customers. Use words like "reliable," "dependable," "secure," and "trustworthy."
• •Emphasize Practicality and Ease: Clearly communicate the simplicity of use (e.g., "just add water," "ready in minutes") and the convenience of storage (long shelf life, stackable containers).
• •Be Informative and Factual: Provide clear information about shelf life, serving sizes, and preparation. Avoid hype or overly alarmist language; instead, focus on sensible preparation.
• •Use Reassuring Language: Acknowledge potential uncertainties but position the products as a positive, empowering solution. Phrases like "be prepared," "take control," and "ensure your family's well-being" can be effective.
• •Maintain a Helpful and Supportive Voice: Whether through website copy, social media, or customer service, the tone should always aim to be helpful, guiding customers towards the best preparedness solutions for their needs, much like their blog content does.

Social Perception

ReadyWise UK is generally perceived as a reputable provider of emergency and outdoor food solutions. Customers value the long shelf life, the convenience of the meals, and the peace of mind that comes with being prepared. The taste is often considered good for its category, although some find it requires additional seasoning or prefer other brands in terms of flavor. The brand is seen as a practical solution for those looking to stock up for emergencies, as well as for outdoor enthusiasts. Their expansion into the UK and partnerships are viewed positively, indicating growth and a commitment to their mission. There's an understanding that these products serve a specific need for long-term storage and emergency situations.

Copy Examples

• •Headline: Secure Your Tomorrow, Today. Body: Unpredictable times call for reliable solutions. With ReadyWise UK's 25-year shelf life emergency food, you're not just storing meals; you're investing in peace of mind for you and your family. Simple to prepare, nutritious, and ready when you need it most.
• •Headline: Adventure Further, Worry Less. Body: Don't let meal prep cut your adventures short. ReadyWise UK offers lightweight, delicious, and easy-to-make freeze-dried meals perfect for camping, hiking, or any outdoor pursuit. Fuel your journey with confidence.
• •Headline: The Foundation of Your Family's Emergency Plan. Body: When it matters most, ensure your loved ones have access to wholesome food. Our grab-and-go buckets provide a variety of tasty meals, requiring only water to prepare. Be ready, be wise.
• •Headline: Quality You Can Trust, When You Need It Most. Body: At ReadyWise UK, we believe preparedness shouldn't mean compromising on taste or nutrition. Our carefully prepared freeze-dried meals are made with quality ingredients, ensuring a comforting and reliable food source in any situation.
• •Headline: Preparedness Made Simple. Body: Building your emergency food supply is easier than you think. With ReadyWise UK's convenient meal pouches and multi-serving buckets, you can achieve long-term food security with minimal effort. Just add water, and a nourishing meal is minutes away.