Brand Tone

Reassuring, empowering, direct, informative, encouraging, and adventurous for outdoor products, focusing on peace of mind through preparedness.

Brand Values

• •Preparedness
• •Quality and Reliability
• •Innovation
• •Customer-Centricity
• •Sustainability

Best Practices

• •Emphasize Empowerment, Not Fear: While the products are for emergencies, the tone should focus on the positive feeling of being prepared and in control, rather than dwelling on fear of the unknown. Use words like "confidence," "security," and "peace of mind."
• •Highlight Both Practicality and Taste: Always connect the practical benefits (long shelf-life, easy to prepare) with the emotional benefit (delicious, comforting). Phrases like "Gourmet Complete Nutrition" and positive taste reviews can be leveraged.
• •Use "You" and "Your": Address the customer directly to make the message more personal and relatable. Frame the product as a solution to *their* needs and concerns.
• •Be Clear and Direct: Avoid overly technical jargon. The message should be simple: ReadyWise helps you be prepared with quality food. The website's clear headings like "Our collections" and "Top suggestions" are good examples to follow.
• •Maintain Consistency Across Platforms: Whether it's a tweet, a Facebook post, or website copy, the core message of preparedness, quality, and empowerment should remain consistent. The adventurous tone for the outdoor line should also be distinct but complementary to the main brand voice.

Social Perception

Largely positive, seen as a reliable and accessible option for both seasoned 'preppers' and those new to emergency preparedness. Praised for taste, convenience, and variety. Some criticisms exist regarding serving size, occasional damaged packaging, and the taste of specific meals. Recent reviews indicate significant improvement in product quality and variety following rebranding.

Copy Examples

• •Don't Wait for the Storm. Be the Calm Before It. Hurricanes, power outages, the unexpected. Life happens. With ReadyWise, you have a plan. Our delicious, easy-to-prepare meals are your family's assurance of security, with a shelf life of up to 25 years. Be ready for anything.
• •Adventure Awaits. Your Meal Shouldn't Be One of Them. You climb mountains for the view, not to worry about your next meal. ReadyWise Outdoor fuels your passion with lightweight, high-energy, and seriously tasty food. Just add water, and in minutes, you're enjoying a hot meal by the campfire. Go further, we've got your food covered.
• •Peace of Mind is Now Available by the Bucket. For your home, for your family, for the unpredictable future. Our emergency food kits provide the nutrition and comfort you need when it matters most. From hearty breakfasts to satisfying dinners, we make preparedness simple and affordable.
• •Taste the Security. Who said emergency food has to be bland? At ReadyWise, we believe preparedness should be delicious. Our chefs craft flavorful meals that your whole family will love, even in a crisis. Try our Cheesy Lasagna or hearty Tomato Basil Soup and taste the difference.
• •Your Trusted Partner in Preparedness. For over a decade, ReadyWise has been a leader in emergency food solutions. We are committed to providing high-quality, reliable products that empower you to face any situation with confidence. Join the millions who trust ReadyWise.