Brand Tone

Empowering, Reassuring/Trustworthy, Practical/Informative, Serious yet Approachable

Brand Values

• •Preparedness
• •Safety & Security
• •Empowerment
• •Quality
• •Peace of Mind
• •Self-Reliance
• •Community/Family

Best Practices

• •Prioritize 'Empowerment' and 'Peace of Mind': Frame messages around how Ready Project products help customers take control and feel secure, rather than focusing solely on fear of disasters. Use words like 'confidence,' 'security,' 'empower,' 'peace of mind.'
• •Be Clear, Direct, and Informative: Provide essential information without fluff. Explain product benefits, usage, and the importance of preparedness in a straightforward manner. Avoid overly technical jargon unless clearly explained.
• •Maintain a Reassuring and Supportive Voice: Acknowledge the seriousness of emergency preparedness while offering solutions that are accessible and manageable. The tone should feel like a knowledgeable and trusted partner.
• •Highlight Quality and Practicality: Emphasize the tangible benefits like taste, nutritional value, ease of use ('just-add-water'), and long shelf-life, which differentiate the products and build trust.
• •Show, Don't Just Tell, Preparedness: Use scenarios (briefly) or testimonials to illustrate how being prepared makes a real difference in people's lives. Focus on the positive outcome of being ready, not just the negative of being unprepared.

Social Perception

Positive for Product Quality & Taste, Reliable for Emergencies, Good Value, Lesser-Known, Helpful Customer Service

Copy Examples

• •Headline: Don't Just Hope for the Best. Prepare for It. Body: When uncertainty strikes, confidence is your greatest asset. At Ready Project, we empower you with high-quality, long-lasting emergency supplies, so you can face any situation with peace of mind. Secure your family's future today. Be Ready. Call to Action: Explore Our Kits.
• •Headline: Peace of Mind, Packed and Ready. Body: Life is unpredictable, but your family's safety doesn't have to be. Our delicious and nutritious emergency food kits are easy to prepare and built to last, giving you the security you need when it matters most. Taste the difference preparedness makes. Call to Action: Discover Our Food Storage.
• •Headline: Your Family's Shield Against the Unexpected. Body: From power outages to natural disasters, The Ready Project provides the reliable gear and knowledge you need to protect what matters most. We're not just selling supplies; we're delivering confidence. Call to Action: Get Prepared Now.
• •Headline: Self-Reliance Starts Here. Deliciously. Body: Think emergency food is bland? Think again. Our chef-inspired meals are so good, you won't want to wait for a crisis. Build your stockpile with food your family will actually enjoy, ensuring nourishment and comfort. Call to Action: Shop Nutritious Options.
• •Headline: Be the Calm in Any Storm. Body: Equip yourself with more than just supplies – equip yourself with readiness. The Ready Project offers comprehensive solutions, from water filtration to first aid, all designed to help you 'Live Life Ready.' Take control. Be prepared. Call to Action: View All Survival Gear.