Brand Tone

personable, warm, community-centric, authentic, and informative, like advice from a trusted local friend, with a genuine passion for Cornwall and the local environment.

Brand Values

• •Sustainability and Environmental Responsibility
• •Supporting Small & Local Economy
• •Community Service
• •Authenticity and Connection
• •Quality and Curation

Best Practices

• •Always Weave in the 'Why': Don't just sell a product; sell the story behind it. Mention if it's locally made, sustainable, or supports a small business. This reinforces core brand values in every communication.
• •Use a Personal and Authentic Voice: Write as if you are speaking to a friend. Use 'we' and 'our' to create a sense of shared community. First-person narratives, like those used in the brand's blog, build trust and authenticity.
• •Anchor the Brand in its Location: Continuously reference Fowey, Readymoney Cove, and the Cornish coast. Use descriptive, sensory language that evokes the sights, sounds, and feelings of being by the sea.
• •Highlight Sustainability Tangibly: Be specific about your environmental efforts. Instead of saying 'eco-friendly,' say 'we use reusable mugs made from recycled plastic to fight single-use waste' or 'your order will arrive in reused packaging.'
• •Empower the Customer: Frame purchases as a positive action. By shopping with the brand, the customer is 'supporting small businesses,' 'investing in the local community,' and 'making a sustainable choice.' This gives their purchase a deeper meaning.

Social Perception

Overwhelmingly positive, seen as a charming, friendly, must-visit spot providing fantastic service. Perceived as a valuable community asset, a high-quality retailer, and an environmental leader for its sustainable practices.

Copy Examples

• •Capture the scent of a Cornish cottage. ✨ Each of our hand-poured candles is made just a few miles away by a small independent maker. It’s more than a gift; it’s a piece of Cornwall you can take home. Support small, shop local. #ReadymoneyBeachShop #MadeInCornwall #ShopSmallUK
• •Thoughtfully Curated, Sustainably Sourced. Discover gifts and homewares that tell a story of Cornwall. Free shipping on orders over £50.
• •Keep the memory of Fowey close. This beautiful print, created by a local artist, captures the unique light and charm of our beloved coastal town. Each purchase directly supports an independent Cornish creator and helps us keep our corner of the world special. A perfect, thoughtful gift for anyone who left their heart in Fowey.
• •A Note from the Cove + New Arrivals from Local Makers
• •Headline: Your Favourite Shop by the Sea, Online. Body: Can't make it to Fowey? We'll bring the best of Cornwall to you. Shop our hand-picked collection of sustainable gifts, art, and homewares from the makers you love. Every order helps support a small Cornish business.