Brand Tone

Inspiring and Motivational, Community-Focused and Inclusive, Supportive and Encouraging, Professional and Organized, Celebratory

Brand Values

• •Community Spirit
• •Achievement and Personal Best
• •Health and Wellbeing
• •Charity and Giving Back
• •Inclusivity
• •Heritage and Tradition
• •Resilience

Best Practices

• •Emphasize Inclusivity and Community: Always highlight that the event is for everyone – from seasoned athletes to first-time runners and families in the Green Park Challenge. Use language that fosters a sense of belonging and shared experience (e.g., "our running family," "your Reading running community").
• •Maintain an Inspiring and Motivational Voice: Use active, encouraging language. Focus on the positive emotions associated with running and achieving goals – empowerment, pride, joy, resilience. Share stories of diverse runners and their journeys.
• •Showcase the Unique Selling Points (USPs) Enthusiastically: Consistently mention the thrilling stadium finish, the vibrant crowd support, and the scenic elements of the course through the town and university. Use vivid descriptions to convey the "electric" atmosphere.
• •Integrate the Charity Aspect Authentically: Weave in the importance of fundraising and the impact on charity partners naturally. Celebrate the collective effort of runners raising money rather than just making obligatory mentions. Highlight the "why" behind running for a cause.
• •Balance Professionalism with Passion: While the tone is largely enthusiastic and celebratory, ensure that information regarding logistics, safety, and race rules is communicated clearly, accurately, and professionally. This builds trust and reinforces the event's reputation for being well-organized. Use a confident and reassuring tone when addressing practicalities.

Social Perception

Positive and Well-Regarded, Strong Community Event, Challenging but Rewarding, Effective Fundraising Platform, Room for Improvement in Specific Areas

Copy Examples

• •Headline: Your City. Your Challenge. Your Triumph. The Green Park Reading Half Marathon. Body: Feel the electric energy of 15,000+ supporters cheering you on! From the historic town centre to the roaring stadium finish, Reading is calling. Whether it's your first half or your fastest, create your unforgettable moment. Sign up today! #ReadingHalfMarathon #RunReading
• •Headline: More Than a Race. It’s a Reading Tradition. Body: Since 1983, we've celebrated community, achievement, and the power of running. Join generations of runners at the Green Park Reading Half Marathon. Make your mark. Support incredible charities. Experience the legend. Register now! #ReadingRuns #CommunitySpirit
• •Headline: Find Your Stride. Find Your Strength. Find it in Reading. Body: The Green Park Reading Half Marathon isn't just about miles, it's about milestones. Push your limits, soak in the incredible atmosphere, and cross that iconic stadium finish line. Every step fuels a stronger you, and supports vital causes. Ready to run for your life? #RunForYourLife #ReadingHalf #MentalWellbeing
• •Headline: Be Part of the Roar! Green Park Reading Half Marathon. Body: Imagine: thousands cheering your name as you enter the stadium. That’s the Reading Half experience. A fast course, amazing support, and a finish line you’ll never forget. Join our incredible community of runners and volunteers. Let’s make every step count! #StadiumFinish #ReadingProud
• •Headline: Lace Up for Good. Run with Purpose. Body: The Green Park Reading Half Marathon is your chance to make a difference – for yourself, and for our amazing charity partners. Every cheer, every donation, every stride contributes to something bigger. Choose your cause, start your training, and let’s run Reading together! #CharityRunner #MakeItMeanMore #GreenParkChallenge