Brand Tone

Passionate, Inclusive, Community-Oriented, Approachable, Purpose-Driven

Brand Values

• •Inclusivity & Diversity
• •Literary Activism
• •Community
• •Sustainability
• •Quality & Integrity
• •Passion for Reading

Best Practices

• •Embrace Passionate Language: Use strong verbs and evocative adjectives that convey enthusiasm and the "furious" love for reading. Words like "ignite," "fuel," "dive deep," "unleash," "discover," and "transform" can be effective.
• •Highlight Inclusivity and Diversity: Consistently mention the commitment to diverse voices, authors, and stories. Use inclusive language in all communications. Refer to specific communities when appropriate (e.g., BIPOC, LGBTQ+).
• •Weave in the "Activism" and "Community" Angles: Remind the audience that reading with Read Furiously is part of a larger movement. Mention charitable contributions, community partnerships, and the idea of reading as a social and impactful act.
• •Maintain an Encouraging and Approachable Voice: While passionate, the tone should still be welcoming. Address readers directly ("Furious Readers"), ask questions to encourage engagement, and ensure the language is accessible.
• •Develop a Brand Style Guide: Create a comprehensive document outlining the brand's voice, tone, core values, and mission, with examples of on-brand and off-brand messaging. This will ensure consistency across all platforms and by anyone creating content for the brand. This guide should explicitly state the "why" behind Read Furiously – their purpose-driven nature.

Social Perception

Supportive of Indie Authors, Community-Focused Publisher, Advocate for Reading, Ethical and Principled

Copy Examples

• •Website Banner: Don't Just Read. Read Furiously. Discover diverse voices and stories that ignite change. Join the movement.
• •Social Media Post (New Release): Fuel your passion! 🔥 Our latest [Genre] [Book Title] by [Author Name] is here to challenge, inspire, and make you a #FuriousReader. Grab your copy and let's talk about it! A portion of all sales supports literacy programs. #ReadFuriously #IndieBooks #LiteraryActivism
• •Email Newsletter Subject: Books That Matter: Become a Furious Reader Today! * Body Snippet: At Read Furiously, we believe stories can change the world. That's why we're dedicated to bringing you a universe of inclusive, thought-provoking titles. Dive into our latest arrivals and find your next obsession. Remember, every book you purchase helps us support vital literacy initiatives. Read well, read often, read furiously.
• •Author Call-Out (Social Media/Website): Have a story burning inside you? Read Furiously champions unique, inclusive narratives. We're seeking [Genre/Theme] submissions that dare to be different. We believe in a fair, supportive journey for our authors. Learn more and submit your work – no fees, ever. #CallForSubmissions #DiverseVoices #IndiePublishing #ReadFuriously
• •About Us Snippet (Short Version): Read Furiously: More than a publisher, we're a community. We champion diverse storytellers and believe reading is an act of passion and purpose. Join us on a sustainable reading journey. Read Often. Read Well. Read Furiously.