Brand Tone

Enthusiast-driven and Passionate, Informative and Knowledgeable, Approachable and Friendly, Community-Oriented, Direct and Sales-Focused

Brand Values

• •Passion for the Hobby
• •Product Range & Availability
• •Competitive Pricing
• •Excellent Customer Service
• •Quality
• •Reliability

Best Practices

• •Speak as an Enthusiast: Continue to use language that resonates with fellow hobbyists. Share genuine excitement for new products or the hobby itself. Avoid overly corporate or generic marketing speak.
• •Balance Information with Passion: While product announcements are key, intersperse them with content that shows understanding of the hobby – tips (if feasible), questions to engage the community, or sharing customer builds (with permission).
• •Be Responsive and Approachable: On social media and in customer service interactions, maintain a friendly, helpful, and accessible tone. Quick, informed responses build loyalty.
• •Show, Don't Just Tell: Use high-quality visuals (product photos, well-built examples) in all communications. The visual appeal of model kits is paramount. If possible, showcase the "behind the scenes" or the team's passion.
• •Maintain Consistency Across Platforms: Ensure the tone of voice is consistent across the website, Facebook, Instagram, and any future platforms or customer communications (e.g., email newsletters). This builds a cohesive brand identity.

Social Perception

Positive among Target Niche, Specialist Retailer, Growing Awareness, Trustworthy (for those who know them), Limited Mainstream Visibility

Copy Examples

• •Heads up, builders! 🔥 The wait is OVER! The brand new HG Gundam Calibarn has just landed at REACTIVE Figures HQ. Get ready for stunning detail and that unique witch-from-Mercury magic. Limited stock – grab yours before it vanishes! #Gunpla #Gundam #NewKitDay #ReactiveFigures
• •PRE-ORDER NOW LIVE! 🚀 Secure your Kotobukiya Frame Arms Girl Hresvelgr=Ater Renewal Ver. before she flies off the shelves! We're as excited as you are for this re-release. Don't miss out – link in bio! #FrameArmsGirl #Kotobukiya #ModelKit #Hobby #PreOrder
• •Building your masterpiece? The right tools make all the difference. From GodHand nippers for that perfect cut to Vallejo paints for vibrant finishes, we've got your workbench covered. Elevate your build! Shop supplies at ReactiveFigures.co.uk. #ModelTools #HobbySupplies #GodHand #Vallejo #ScaleModel
• •We're builders too! That's why Reactive Figures is committed to bringing you the best Gunpla and model kits right here in the UK. What are you working on this weekend? Share your projects! #ReactiveFigures #GunplaUK #ModelKitCommunity #PassionForPlastic
• •Weekend Build Blitz! 🎉 Get 10% off all in-stock Mecha Musume kits until Sunday! It's the perfect excuse to finally start that project you've been eyeing. Fuel your passion at Reactive Figures! #Sale #ModelKits #MechaMusume #HobbyDeals #ReactiveFigures