Brand Tone

Bold, authentic, and community-centric with a rebellious edge. It's deeply personal, transparent, often humorous, and informal, using direct and energetic language.

Brand Values

• •Authenticity
• •Community
• •Female Empowerment
• •Creativity and Rebellion
• •Hustle and Passion

Best Practices

• •Always lean into the rebellious, "metal," and authentic voice. Use direct, bold, and sometimes humorous language. Avoid generic corporate or overly inspirational phrases that don't align with the "No trends, just truth" ethos.
• •Regularly highlight collaborations, feature customer photos, and shout out other small businesses. Frame the brand as a central part of a thriving, supportive ecosystem.
• •Continue sharing behind-the-scenes content. The owner's personality is a huge part of the brand's appeal. Copy should feel like it's coming from a real person, not a faceless company.
• •Every product drop, especially collaborations or charity initiatives, has a story. Tell it. Explain the "why" behind the design to deepen customer connection (e.g., the Bethel Fire Company shirts).
• •Use strong action verbs and an energetic pace in your writing. Phrases like "Stay sharp. Stay tuned," "Pure metal. Pure chaos," and "The drip? Priceless" capture the brand's high-energy vibe.

Social Perception

The brand is perceived as a beloved small business with a loyal and engaged following. Customers and followers are highly supportive, viewing the brand as a collaborative and integral part of the small business community. The perception is of forging one's own path with attitude and a strong sense of self, rather than traditional inspiration.

Copy Examples

• •Forget whispering sweet nothings. We scream for pizza. Our new collab with the chaos king @PizzaGhosts is here. This ain't for the faint of heart. Wear it loud. Stay Feral. #metalafeats #pizzaghosts #stayferal
• •Channeling your inner 90s TV mom? We got you. This one's for the moms who balance it all with a side of sass and a whole lot of heart. No-fuss, all-attitude. #momvibes #90smom #notyourregularmom
• •Life's too short for boring tees. Roll the dice with our $10 Mystery Tee Grab Bag. You pick the size, we handle the chaos. What will you get? Only one way to find out. #mysterybag #graphicteedrop #smallbizstyle
• •Woman-owned. Handmade in PA. Fueled by hustle and a refusal to be anything but ourselves. Every shirt we press is a piece of that energy. Thanks for supporting the dream and the glorious noise we make. #womanowned #handmade #communityovercompetition
• •We don't do trends. We do truth. Our truth is a little loud, a little weird, and 100% authentic. If you're looking for bland, you're in the wrong place. If you're looking for your new favorite shirt, welcome home. #notrendsjusttruth #altstyle #reachforthestarsdesigns