Brand Tone

Elegant & Sophisticated, Feminine & Sensual, Joyful & Vibrant, Confident, Effortless & Versatile

Brand Values

• •Quality Craftsmanship
• •Femininity
• •Joy & Vibrancy
• •Elegance & Sophistication
• •Confidence
• •Versatility
• •Artistic Inspiration

Best Practices

• •Embrace "Elegant Joy": Always balance sophisticated language with a sense of vibrancy and happiness. Avoid overly formal or stiff language, but also steer clear of anything too casual or colloquial that might dilute the luxury feel.
• •Highlight the Dual Heritage: Consistently weave in the narrative of Brazilian vibrancy and Italian craftsmanship. This unique blend is a core differentiator and should be reflected in word choices (e.g., "samba spirit," "artisanal finesse," "Como silks," "tropical hues").
• •Focus on the Woman: Speak directly to the aspirations of the target audience – a confident, globally-minded woman who appreciates quality, art, and expressing her femininity. Use empowering language that makes her feel seen and celebrated.
• •Sensory & Evocative Language: Use descriptive words that appeal to the senses – the feel of silk, the richness of colors, the movement of the fabric. Paint a picture of the experience of wearing Raquel Diniz.
• •Maintain Visual-Verbal Harmony: Ensure that the copy always complements the high-quality, elegant, and vibrant imagery used in campaigns and on social media. The tone of the text should be an extension of the visual story the brand tells.

Social Perception

High-End & Luxurious, Celebrity Endorsed & Fashion Insider Favorite, Distinctive Aesthetic, Feminine and Empowering, Associated with Special Occasions & Elegance, Positive Retailer Experiences

Copy Examples

• •Headline: Raquel Diniz: Where Brazilian vibrancy meets Italian elegance. Body: Discover dresses that dance with color and whisper sophistication. Each piece, a testament to artisanal craftsmanship, designed to make you feel effortlessly radiant. Shine with confidence.
• •Headline: The Art of Femininity. The Soul of Celebration. Body: Indulge in silhouettes that flatter, fabrics that flow, and prints that tell a story. Raquel Diniz crafts more than dresses; we craft moments of pure joy and timeless elegance. From Milan, with love and a touch of samba.
• •Headline: Confidence, Woven In Silk. Body: Step into a Raquel Diniz creation and own every room. Our latest collection blends audacious color with classic lines, empowering the woman who is bold, graceful, and unapologetically herself.
• •Headline: From Dawn's First Light to Evening's Glow. Body: Experience the seamless elegance of Raquel Diniz. Designs that move with you, exuding a subtle sensuality and sophisticated charm, ensuring you’re impeccably dressed, whatever the occasion.
• •Headline: The Language of Exquisite Detail. Body: Italian craftsmanship speaks in every stitch, Brazilian spirit sings in every hue. Explore a world where luxury is lived, and every garment is an invitation to celebrate your unique radiance.