Brand Tone

Luxurious, Scientific, and Aspirational

Brand Values

• •Quality and Efficacy
• •Holistic Hair Health
• •Innovation
• •Sustainability
• •Inclusivity

Best Practices

• •Lead with Science, Follow with Luxury
• •Use Transformative Language
• •Maintain an Expert, Confident Tone
• •Emphasize "Effortless" Results
• •Show, Don't Just Tell, with Testimonials

Social Perception

The public perceives RD India as a high-end, effective, and trustworthy hair care brand. It is seen as an investment product that delivers on its promises, often drawing comparisons to professional salon treatments. The strong positive reviews and influencer endorsements contribute to its credibility. The launch events in India have successfully generated buzz, positioning it as a desirable and emerging brand in the premium beauty space. There's a clear sense of anticipation and excitement from customers who were previously aware of the brand internationally.

Copy Examples

• •Tired of fighting frizz and damage? Our iconic SH-RD Protein Cream is more than a treatment; it's a transformation. Powered by a silk protein complex, it dives deep to repair, protect, and leave you with hair that’s not just beautiful—it’s scientifically proven to be stronger and shinier. Experience the SH-RD difference.
• •Elevate your salon services with SH-RD's scientifically formulated hair care. Our products, celebrated by stylists worldwide, deliver unparalleled results in repair, shine, and protection. Partner with us to offer your clients the luxury and performance they deserve. Learn more about our professional-grade solutions and launch partnerships.
• •Our award-winning SH-RD Protein Cream is the ultimate one-step solution for revitalized hair. This leave-in marvel provides UV and thermal protection while smoothing split ends and restoring life to every strand. Backed by science, loved by hair. Shop the legend now.
• •Dryness? Damage? Frizz? Your hair deserves a scientific breakthrough. SH-RD Protein Cream. Repairs, protects, and perfects. Your best hair starts here. Available now in India.
• •We believe that beautiful hair is healthy hair. That’s why SH-RD merges nature's finest ingredients with cutting-edge science to create solutions that work. From our iconic Protein Cream to our nourishing shampoos, every formula is designed for maximum impact. Discover a hair care routine that not only makes you look good but feel confident. Explore the collection and receive 10% off your first order.