Brand Tone

Sophisticated, eco-conscious, authentic, and approachable. Combines a high-fashion aesthetic with a clear commitment to sustainability.

Brand Values

• •Sustainability
• •Ethical Consumption
• •Authenticity
• •Quality
• •Exclusivity

Best Practices

• •Maintain a consistent tone that blends sophistication with approachability.
• •Highlight the brand's commitment to sustainability in every piece of content.
• •Use visuals that showcase the unique, high-quality nature of the vintage items.
• •Engage with the audience by asking questions and encouraging discussions about sustainable fashion.
• •Leverage collaborations and partnerships to enhance credibility and reach a wider audience.

Social Perception

Perceived as a trustworthy and mission-driven brand offering high-quality, curated vintage items while promoting sustainable and ethical consumption.

Copy Examples

• •Discover curated vintage treasures that tell a story of style and sustainability.
• •Shop consciously and embrace the beauty of circular fashion with R-CYCLED.
• •Our collection is a testament to the enduring appeal of vintage, reimagined for the modern wardrobe.
• •Join us in our mission to combat fast fashion and create a more sustainable future, one garment at a time.
• •Experience the luxury of vintage without compromising your values. Explore our ethically sourced collection today.