Brand Tone

Friendly and Approachable, Community-Focused, Knowledgeable and Helpful, Traditional and Reliable, Service-Oriented

Brand Values

• •Customer Service
• •Community
• •Quality Products
• •Heritage and Tradition
• •Reliability and Trustworthiness
• •Support for Local Economy

Best Practices

• •Always Emphasize Community: Weave in references to "your local hardware store," "serving Millersburg," or "your neighbors." This reinforces the local connection.
• •Maintain a Helpful, Approachable Voice: Use clear, straightforward language. Avoid overly technical jargon unless explaining something specific. Phrases like "We're here to help," "Got a question?" or "Stop by and see us" work well.
• •Highlight Expertise and Service: Regularly mention the knowledgeable staff, personalized service, and the wide range of services offered (key cutting, paint matching etc.). This reinforces value beyond just products.
• •Leverage Heritage Authentically: Occasionally reference the "over 100 years" or "fourth-generation family business" to build trust and underscore reliability, without overdoing it.
• •Show, Don't Just Tell, Friendliness: Use warm, welcoming language in social media captions, email newsletters, and website updates. Respond to comments and reviews in a consistently friendly and helpful manner.

Social Perception

Valued Local Institution, Go-To for Help and Expertise, Friendly Alternative to Big Box Stores, Trustworthy and Dependable

Copy Examples

• •Headline: Your Project. Our Expertise. Your Community Hardware Store for Over 100 Years. Body: Got a leaky faucet or a garden that needs some love? At RC Walter Hardware, we're more than just supplies; we're your neighbors, here with a friendly face and the know-how to get your job done right. Stop by – we're always happy to help!
• •Headline: Rooted in Millersburg, Ready for Your Next Build. Body: For four generations, RC Walter Hardware has been proud to serve this community. We stock the quality tools and materials you trust, backed by the personal service you deserve. Let's build something great together.
• •Headline: Big Box Hassle? Nah. Get Real Advice from Real People at RC Walter. Body: Skip the endless aisles and apathetic service. At RC Walter, our knowledgeable team is always on hand to help you find exactly what you need, fast. Plus, expert advice is always free!
• •Headline: Supporting Local, From Our Shelves to Your Home. Body: We believe in our community. That's why we're excited to feature a growing selection of locally sourced goods alongside your favorite trusted brands. Shop RC Walter and help us support the makers and growers right here in PA!
• •Headline: Weekend Warriors & Seasoned Pros: We Speak Your Language. Body: Whether it's your first DIY or your hundredth contract job, RC Walter Hardware has the quality supplies and practical advice you need. From paint matching to special orders, consider us your project partners.