Brand Tone

Enthusiastic, Informative, Community-Oriented, Direct, Slightly Bold/Confident

Brand Values

• •Quality
• •Customer Service/Support
• •Innovation
• •Accessibility (for all skill levels)
• •Passion for the Hobby
• •Reliability

Best Practices

• •Speak the Hobbyist's Language: Use terminology common in the RC community (e.g., "bashing," "crawling," "brushless," "RTR," "kit") authentically. This shows understanding and builds rapport.
• •Balance Enthusiasm with Information: While conveying excitement is key, always back it up with factual details about product features, benefits, and suitability. This caters to both impulse buyers and informed hobbyists.
• •Show, Don't Just Tell, Quality and Performance: Instead of just saying "high-quality," describe the components or features that make it so (e.g., "upgraded alloy oil-filled shocks," "7.4V Li-ion battery"). Use action verbs and vivid descriptions when talking about product performance.
• •Foster a Sense of Community: Encourage user-generated content, ask questions to engage the audience, and highlight customer experiences (with permission). Frame RC-PRO as a hub for RC enthusiasts.
• •Be Approachable and Supportive: Ensure the copy reflects the helpful and knowledgeable customer service RC-PRO aims to provide. Invite questions and position the brand as a reliable resource for all skill levels.

Social Perception

A dedicated RC hobby supplier, trusted by some in the RC community for core products/services, but with mixed perception on entry-level/specific products. Potential for brand name confusion.

Copy Examples

• •Headline: Unleash the Beast! RC-PRO's [Product Name] is Here! Body: Get ready to conquer any terrain! Our all-new [Product Name] isn't just an RC car; it's an adrenaline-pumping experience waiting to happen. Built with high-quality components and designed for maximum fun, it's perfect for seasoned pros and first-time bashers alike. Check out the specs and join the RC-PRO family today! #RCPRO #RCAdventures #HobbyGradeFun
• •Headline: Got Questions? Our RC-PRO Experts Are Ready! Body: Choosing your next RC vehicle can be exciting, but a little daunting. That's why our passionate team at RC-PRO is always here to help! From understanding brushless motors to picking the perfect starter drone, we provide the support you need. As Canada's #1 RC shop, we value our community. What are you looking to drive next? #RCCanada #CustomerSupport #RCPROCommunity
• •Headline: From Box to Backyard Bashing in Minutes! Body: New to the RC world? Our Ready-To-Run [Product Category, e.g., Monster Trucks] are designed for instant action! High-quality, durable, and packed with performance, RC-PRO makes it easy to jump into the thrill of the hobby. Explore our RTR collection and start your adventure today! #RCPRO #ReadyToRun #RCHobby
• •Headline: Build. Customize. Conquer. The RC-PRO Kit Experience. Body: For the dedicated hobbyist who loves getting hands-on, our RC-PRO kits offer the ultimate satisfaction. Dive deep into the mechanics, customize to your heart's content, and build a machine that's uniquely yours. Discover the innovator in you with RC-PRO! #RCKits #DIYRC #RCPROBuilds #HobbyGrade
• •Headline: Weekend Plans? We Hear the Track Calling! Body: Whether you're into high-speed racing, rugged crawling, or soaring through the skies, RC-PRO has the gear to fuel your passion. We're more than just a store; we're fellow enthusiasts dedicated to bringing you the best in RC. Share your latest RC-PRO moments with #RCPROWeekend! #RemoteControl #HobbyLife #CanadaRC