Brand Tone

Adventurous & Functional, Stylish & Urban-Inspired, Accessible & Inclusive, Youthful & Trendy, Enthusiastic & Passionate

Brand Values

• •Versatility
• •Accessibility
• •Exploration & Adventure
• •Quality & Durability
• •Community & Inclusiveness
• •Nature Preservation
• •Style with Function

Best Practices

• •Embrace the Duality: Always weave in both the outdoor/functional aspect and the streetwear/style element. Avoid leaning too heavily on one without acknowledging the other.
• •Use Action-Oriented Language: Incorporate verbs and phrases that inspire movement, exploration, and activity (e.g., "explore," "discover," "conquer," "get out there," "transition seamlessly").
• •Maintain an Inclusive and Accessible Voice: While stylish, the tone should feel welcoming and approachable, reflecting the goal of making outdoor-inspired fashion for a broader audience. Highlight accessible price points where relevant (especially for the Pacsun collections).
• •Incorporate the "California Outdoor Culture" Vibe: Subtly reference the inspiration—versatility, a blend of environments (city, coast, mountains), and an enthusiastic, open spirit.
• •Highlight Values Subtly: Where appropriate, touch upon the commitment to durability ("clothes to get dirty") and nature preservation (donations to organizations like One Tree Planted) to reinforce brand depth beyond just aesthetics.

Social Perception

Trendy & Fashion-Forward, Good Quality for Price (via Pacsun line), Associated with a Respected Designer, Appeals to Youth, Positive Buzz

Copy Examples

• •Headline: From Concrete Jungles to Mountain Trails. Your Adventure Starts Here. Body: RC Outdoor Supply® crafts gear that’s as ready for a city sprint as it is for a summit push. Versatile style, trail-tested durability. Get dressed, get dirty, get going. #RCOutdoorSupply #TrailToCity
• •Headline: Style That Explores. Gear That Endures. Body: Don’t choose between looking good and playing hard. Our latest collection, inspired by the wild heart of California and designed by Reese Cooper, brings you outdoor utility with a street-smart edge. Explore more, effortlessly. #RCOS #OutdoorStyle #AdventureReady
• •Headline: Built for the Wild. Designed for You. Body: We believe everyone deserves to explore. That's why RC Outdoor Supply® offers premium, functional apparel that’s accessible and ready for any journey. Plus, every purchase helps protect the wild places we love. #GetOutdoors #RCOSCommunity #NatureFirst
• •Headline: Your All-Access Pass to Adventure (and Style). Body: RC Outdoor Supply®, in partnership with Pacsun, makes high-vibe outdoor fashion attainable. Durable enough for the elements, stylish enough for your everyday. What are you waiting for? #ReeseCooperOutdoorSupply #Gorpcore #AccessibleAdventure
• •Headline: Clothes Made to Get Dirty. Memories Made to Last. Body: We design gear that embraces the grit and the glory of the great outdoors. From rugged trails to urban escapades, RC Outdoor Supply® is your partner in every adventure. Gear up and make some stories. #RCDirtyClothesClub #ExploreMore #BuiltToLast