Brand Tone

Performance-oriented, Value-driven, Modern, Immersive, Gamer-centric

Brand Values

• •Innovation
• •Value & Accessibility
• •Quality & Reliability
• •User Experience (particularly for gamers)
• •Bringing People Together/Shared Moments

Best Practices

• •Blend Heritage with Modernity: Acknowledge RCA's long history of innovation but pivot quickly to the cutting-edge features relevant to today's gamers. Use phrases that bridge this, like "A legacy of innovation, now focused on your K/D ratio."
• •Emphasize Value without Undermining Quality: Consistently highlight the combination of premium gaming features (high refresh rates, QHD, fast response) with an accessible price point. Avoid language that sounds "cheap"; instead, focus on "smart value" or "attainable excellence."
• •Use Gamer-Centric Language (Authentically): Incorporate terms gamers understand and appreciate (e.g., "1ms GTG," "adaptive sync," "tear-free," "immersive visuals," "competitive edge") but avoid overusing slang or sounding forced. Keep it focused on tangible benefits.
• •Highlight Visuals and Performance: The copy should consistently paint a picture of smooth, vibrant, and responsive gameplay. Use active verbs and descriptive adjectives that convey speed, clarity, and immersion (e.g., "dominate," "unleash," "blazing," "crystal-clear").
• •Maintain a Confident and Approachable Voice: Reflect the confidence of an established brand entering a new market, but remain approachable and focused on the gamer's needs and aspirations. The tone should be enthusiastic about gaming and the solutions RCA offers.

Social Perception

Customers generally perceive RCA monitors, particularly the new gaming line, as offering good value for the price. Positive comments focus on good image quality and suitability for gaming and work. There's an element of surprise and interest in RCA, a historic electronics brand, entering the competitive gaming monitor market. The brand is seen as reputable due to its long history.

Copy Examples

• •Headline: Evolve Your Game. Not Your Budget. Body: Experience next-level immersion with RCA Evolution Gaming Monitors. Blazing-fast refresh rates, stunning QHD clarity, and a price that makes sense. Game on. Call to Action: Shop Now & Conquer.
• •Headline: Legacy Performance, Modern Domination. Body: For over 100 years, RCA has defined innovation. Now, we're bringing that expertise to your battle station. Unleash your potential with vibrant colors, 1ms response times, and the reliability you expect. Call to Action: Discover the Evolution Series.
• •Headline: Smooth Gameplay. Sharp Visuals. Smart Price. Body: Get the competitive edge without breaking the bank. RCA Gaming Monitors deliver fluid, tear-free visuals and stunning detail, so you never miss a frame or a critical detail. Call to Action: Upgrade Your Setup Today.
• •Headline: See the Win. Feel the Power. Body: Immerse yourself in the action with our borderless designs and vibrant RGB backlighting. RCA Evolution Monitors are engineered for peak performance and an unforgettable gaming experience. Call to Action: Find Your Perfect Monitor.
• •Headline: Built for Glory. Priced for Gamers. Body: Why compromise? Get elite gaming features – from high refresh rates to adaptive sync – all packed into a sleek, modern design. RCA is making top-tier gaming accessible. Call to Action: Join the Evolution.