Brand Tone

Casual, direct, humorous, helpful, and solution-oriented.

Brand Values

• •Practicality & Convenience
• •Accessibility
• •Value for Money
• •Helpfulness/Purpose

Best Practices

• •Prioritize Spanish in all communications to resonate with the target audience.
• •Localize content with colloquialisms and references specific to Latin American countries, especially Colombia and Ecuador.
• •Maintain an energetic and visual style in TikTok content to capture attention effectively.
• •Consistently promote offers like 'free shipping' and 'pay on delivery' to reinforce value and build trust.
• •Incorporate the 'Josele' persona to build trust through a direct and relatable approach.

Social Perception

A go-to source for interesting and useful gadgets, particularly for home improvement and convenience, building trust through a relatable persona and localized service within the Latin American market.

Copy Examples

• •¡Resuelve tus problemas del hogar con nuestros gadgets! Paga al recibir y envío gratis. #JoseleVende
• •¿Cansado de que las sillas dañen tu piso? ¡Tenemos la solución! Protectores de patas de silla. ¡Compra ahora! #EnvioGratis
• •Fugas? No más! Con nuestra cinta impermeable, dile adiós a las goteras. #JoseleLoSoluciona
• •¡Más de 19,000 clientes satisfechos! Únete a la familia Josele y descubre productos que te facilitan la vida. #AyudamosATuProposito
• •¡Oferta imperdible! Envío gratis y paga al recibir. ¡No te lo pierdas! #JoseleVendeMundial